Sales Force Effectiveness Manager

4 weeks ago


กรงเทพมหานคร, Thailand Galderma Full time

With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that spans the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermo-cosmetics, and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body’s largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we’re in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Job Title: Sales Force Effectiveness Manager

Location: Bangkok, Thailand: 20
_% travel or mobility is required_.

**Job Description**:
Sales Force Effectiveness (SFE) Manager is responsible in the following to increase sales productivity, achieve top line sales plan, EBIT growth and excellent in execution across all BU in Thailand.

To drive Commercial Excellence Roadmap for Thailand to be the best in industry class sales execution through design and build fundamentals in process, system, and people. Driving Sales Force Effectiveness drivers, strengthening sales capabilities through implementation of Galderma JPAC Sales Academy, Salesforce Onboarding and sustaining best practices through consistent performance management and country best practice sharing on sales initiatives aligning to Integrated Dermatology Strategy. Partner with the BUD and Head of Sales to identify gaps and opportunity in the sales operation plan, and to provide solutions and tools to drive best in class execution. For example, Customer Segmentation and Targeting, Sales Force Sizing & Structure, Territory Target Setting and Deployment, Sales Incentive Assessment and Design, Sales and Sales Manager’s Capability Building and Implementation of Sales Automation and Learning Management System (e.g., Veeva CRM and PATH) to analyse business performance through Channel, HCP coverage and SFE KPIs tracking.


Key Responsibilities:
Overall, this role will be work closely in alignment with JPAC Commercial Excellence Manager and showing strong leadership and commitment to drive
_Go BEST_ journey through improvement of process, system, and people across all Business Units in Thailand.
- Lead Sales Force Effectiveness (SFE) strategy and levers for Thailand, including
- Customer Segmentation & Targeting, Pharmacy, Aesthetics and Medical Detailing.
- Sales Force Design (Size, Structure & Resource Allocation) and Territory Alignment including KAM.
- Developing Job Descriptions, Training, and Coaching of the Salesforces establishing consistent training formats that enhance the ability to deliver improved commercial outcomes and aligning to Sales Competency Model (Project SHINE) across countries.
- Sales Incentive Assessment, SIP Design, Rewards and Recognitions.
- Sales Automation (Veeva CRM/CLM/PATH): Customer Relationship Management System and support an internal Learning Management System and Commercial Business Intelligence tool.
- Establishment of KPIs of Sales developing metrics and scorecards. Implement and lead the country-by-country business performance.
- Maximize Brand Value in Store: Enable Sales Force Effectiveness (SFE) analysis for key categories and connect with SFE experts to identify the right coverage strategy and supports investments for growth aligned to Sales strategies, including field and account selling sufficiency to deliver leading Share of Voice (SOV).
- Optimize assortment to improve NNS/su and mix profitability (_providing consultancy to Cx/OTC BU)_
- Optimise AVR, pricing & margin relative to channel dynamics (_providing Strategic Revenue Management - SRM - consultancy to Cx/OTC BU_)
- Optimize Channel Trade Spending effectiveness by category and for total channel (_in partnership with Channel finance manager and local Market teams_)
- Drive Sales Academy across different sales roles including Salesforce Onboarding, Basic Training, Level I, Level II, and Train



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