Regional CRM Strategist

4 days ago

กรงเทพมหานคร, Thailand VML Full time

**Who We Are**:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

**Key Responsibilities**:

- Develop and implement CRM strategies to support the brand's objectives, focusing on customer retention, loyalty, and acquisition.
- Plan and oversee CRM campaigns, from conception to analysis, ensuring they align with the brand's marketing goals and customer engagement strategies.
- Leverage Salesforce to optimize campaign planning and execution, including audience targeting, personalized messaging, and campaign effectiveness analysis.
- Collaborate with creative teams to review and support the development of creative briefs, ensuring that messaging and content are tailored to the target audience and CRM objectives.
- Provide recommendations on creative messaging, targeting strategies, and timing of communications to maximize campaign effectiveness.
- Analyze CRM campaign performance, providing insights and recommendations for optimization and future strategies.
- Stay abreast of CRM best practices, trends, and technologies, particularly within the automotive or high-investment industries.
- Work closely with internal teams and stakeholders to ensure seamless integration of CRM strategies with other marketing and sales activities.

**Requirements**:

- Proven experience in CRM strategy and campaign management, preferably within the automotive or similar high-investment industry.
- Strong proficiency in Salesforce, with hands-on experience planning and executing campaigns within this platform.
- Excellent understanding of CRM principles, channels, and system/data interdependencies.
- Ability to develop holistic CRM recommendations, including adjustments to creative messaging, target audience segmentation, and communication timing.
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively across teams and with external partners.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Previous experience in a regional or global role is a plus.
- Preferable years of related experience 5-10 years

**What We Offer**:

- A dynamic and supportive work environment in a globally recognized automotive brand.
- Opportunities for professional growth and development.
- Competitive salary and benefits package.
- A chance to work on innovative CRM strategies and campaigns with a leading-edge technology stack.

**How to Apply**: Please submit your resume and cover letter, outlining your experience and how it aligns with this role's requirements. Highlight specific projects or campaigns where you have utilized Salesforce to drive CRM success.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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