Regional Digital Media Strategist

3 weeks ago

กรงเทพมหานคร, Thailand Intrepid Full time

**About Us**

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital commerce in SEA, and experience what it takes to drive a successful ecommerce business end to end.

**The Role**

Opportunity for an experienced media strategist to join our team and drive regional media governance across 6 markets: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.

The Regional Digital Media Strategist role will be based in Thailand.

**Your Responsibilities will include**:
Media Planning & Strategy
- Develop and implement a regional media planning process, including templates and best practices.
- Partner with the Marketing Solution team to build new platform capabilities.

Media Optimization & Reporting
- Develop and implement media plan optimization processes, including templates and best practices.
- Be the voice of the digital marketing team to provide tech stakeholders inputs on standard media planning and SOPs, serving as reference points to further develop Martech and SaaS tools.
- Partner with technical stakeholders to co-define reporting and data capabilities based on the overall needs of the media team.
- Partner with technical stakeholders to ensure everyone is informed when there are changes or updates to the media dashboard.

Governance for Media SOW and SOPs
- Partner with the Regional Head of Digital Media to build and adjust SOW and SOPs for regional media planning and buying.
- Communicate and collaborate with the country Head of Marketing to ensure adoption and compliance with regional standards.

**Who we look for - Ideal Profile**
- Experience in Retail Media, both onsite and offsite, such as Lazada and Shopee Sponsored Solutions is a strong plus.
- Experience in developing media plans and strategies across various channels and platforms, including Meta, Google, Lazada, and Shopee.
- Well-versed in industry best practices, trends, and emerging technologies in media planning and advertising.
- Analytical skills: Adept at analyzing data, interpreting metrics, and deriving actionable insights to optimize media planning strategies and enhance campaign performance.
- Business acumen: Demonstrates a strong understanding of business principles and market dynamics to assess market trends, competitor activity, and consumer behavior. Utilizes this knowledge to inform media planning strategies and make data-driven recommendations

**What we offer**:

- Competitive compensation package
- Professional and open international working environment
- Opportunity to be part of the pioneering regional digital media team in transforming and establishing regional best practices and governance
- Access to personal and professional development opportunities, both on the job and through regular training

Note: we will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties

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