Key Account Manager

4 weeks ago


กรงเทพมหานคร, Thailand Abbott Laboratories Full time

**MAIN PURPOSE OF ROLE**
- Increased sales and grow the accounts to leverage the trade market share across channels
- Predictive customer insights that enable the anticipation of trade trends, and influence overall trade marketing strategy and plan
- Strong relationships with influential regional stakeholders at the wholesaler, distributor, and retailer on executive levels

**MAIN RESPONSIBILITIES**
- Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the region and create an omnichannel engagement strategy to influence customers/stakeholders to exclusively partner with, support, invest in, and stock Abbott products (Mapping the market)
- Prioritize trade category opportunities within territory/area by using real-time omnichannel business intelligence to allocate resources
- Leverage trade marketing, sales analytics, CRM data and other measures (as required) to coordinate, track and hold the account team accountable for progress against key account plans
- Develops strategic, influential customer relationships of all types throughout the region and build customer loyalty and move towards partnership using multiple engagement channels (digital, remote/virtual & face-to-face) to gain a deep understanding of key accounts
- Be the main communications link and serve as the contact person with that customer on all issues including but not limited to contract management, invoicing, operational problems, complaints, quality of service.
- Builds strategic relationships with KOLs and hospital stakeholders across channels and platforms (digital, remote/virtual & face-to-face) to expand Abbott influence throughout the region, including leveraging these relationships to gain access to and build relationships with new customers
- Better understand customer’s current and future needs and foster innovation to find new ways to serve customers. understand competitor activity and develop customer retention strategies
- Collaborates with cross-functional teams (Marketing, Analytics, Training) to plan and execute brand strategy at the regional level and improve the quality of customer insights
- Outperform competition in share of shelve, visibility and product category placement to establish brands’ superiority at Key Account level
- Leads demand and sales forecasting to drive optimal pricing programs for key accounts

**KEY QUALIFICATIONS**
- Bachelor's degree in any fields
- Minimum 3 years of experienced in OTC or Chain drugstores market or related field
- High customer-orientation and strong relationship-building skills
- Strong negotiation skill and self-motivated
- Ability to make new connections between data and insights, and to make these ideas understandable and actionable to others
- Ability to translate key account strategy into financial outcomes, KPIs, and coordinated activities across the account team
- Good communication skill


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