Channel Lead
1 week ago
Responsible for the Cash & Carry channels and reports directly to the Sales Director, the Channel lead leads the cascading of the Fighting Unit strategy into data-driven 12Q Channel and Customer Plans for the Cash & Carry channel. Align and integrate with Brand Plans from Marketing team and Channel & Category strategy from CCD team. Lead execution against 12Q Plan with the accounts through joint business planning, perfect in-store activation, strong profit management and growth of key accounts and their share of wallet. Strategically manage and develop great team.
What we ask
- Bachelor Degree or higher in related field
- Minimum 10 years’ experience in Key Account Management
- Solid understanding and track record in Key Account strategy, channels
- Clear communicator, effective negotiator, with the ability to identify others’ needs
- Can work autonomously but also as part of multi-disciplinary teams
- Open minded and ‘thinks creatively out of the box’, forward thinking.
- Eye for detail in execution
- Enthusiasm for acquiring new skills and knowledge, as well as for developing others.
- Good command of both English & Thai in speaking, reading, and writing
- Data driven
- Self-motivated with ‘can do attitude’.
- Organizational sensitivity; Dynamic and ready for change
- Strong communication skills
- Team player, team spirit ambassador as to connect multidisciplinary teams under one seamless consumer experience
What we offer
FrieslandCampina Thailand is the affiliate of Royal FrieslandCampina and has been here since 1967. We produce and sell variety of dairy products under brand name Foremost, Ship, Falcon and My Boy. The extensive product range of quality products includes UHT milk, yoghurt drinks, and condensed milk. We believe our current and future success depends largely on the quality of our employees. For this reason, Foremost wants to offer an attractive, challenging and inspiring working environment where employees are encouraged to develop themselves both professional and personally.
- Vacancy description- Lead cascading of Fighting Unit strategy into data-driven Channel & Customer Channel plan for Cash & Carry (incl. budget, KPIs and yearly targets, per key account). Align and integrate with Channel & Category strategy from CCD team. Run execution drumbeat and deliver on Channel & Customer strategy, driving distribution & profitable volume growth)
- Drive customer preference to grow share of wallet through: (1) Constructive partnering with new and existing customers (2) Leading fact-based negotiations to create Win-win trade terms (incl. optimal price and promo policy, in alignment with Marketing) and engaging in joint business planning; (3) Creating efficient service agreements and Control local & regional commercial deals to ensure they are compliant with company guidelines.
- Win with relevant assortment: (1) Prioritising Hero SKUs in assortment planning with Key Accounts (2) Contributing to insights on right price/pack architectures (OBPPC) (3) Collect pack insights and learnings from field and closely monitor competitors and customer demand to drive barrier-breaking renovation/ innovation
- Design solutions for new Clients, to enable Sales in multiple Ecommerce channels, as well as new commerce models and offerings.
- Run effective promotions (driving penetration and with positive ROPI) and manage trade term spending to achieve sales KPIs; Align activity calendar with customers and lead excellent execution of Channel & Customer Plans (incl. look & feel of shop-in-shop activation and campaigns.
- Work closely with local Commercial management to ensure proper Account Management and Development of existing Key Accounts across multiple categories. Co-Working with Shopper Marketing for think new idea and strategy (eg. Recruit new user, Retain old User, Grand Opening New Product and etc.) and Marketing on traffic target and execution.
- Monitor ecommerce Channel contribution per customer and key sales KPIs: vol./val./ profitable growth, traffic, and provide reports to Sales Director and MT (incl. improvements and growth opportunities)
- Own and run a reliable sales forecast & S&OP for the Cash & Carry Channel
- Manage team strategically to deliver best results, e.g. putting A-talent into critical sales roles, set and communicate clear objectives, leveraging global training programs to grow & develop talent.
LI-MB
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