Thailand Breeze Lead

2 weeks ago


กรงเทพมหานคร, Thailand Unilever Full time

Breeze is our no1 detergent brand in Thailand, we want to maintain our leadership position through.

1.Using breakthrough thinking and category, consumer, brand & customer understanding to create a clear and ambitious growth vision and strategy for the portfolio of brands:
- Develop the Marketing Plan including the full 6 P’s of Breeze Thailand- Lead for a detailed understanding of brand performance in market and lead the portfolio through IBP, and development of the key brand strategy and JTBD, aligning cross functional stakeholders to deliver the brand/portfolio ambition.- Liaise with Category brand developers to ensure suitability of mix for category growth drivers and against global/local trends for Breeze Thailand- Oversee the Breeze Thailand portfolio P&L ensuring investment in key growth drivers, and maximisation of the brand mix to deliver GM and PBO targets (Ruthlessly prioritising A&P choices)- Adjust Breeze brand plans in the light of new category understanding, competitor activity or changes in mix- Determine and build the channel and range architecture- Understand broad consumer trends and also specific consumer issues with the brand.- Assimilate and interpret the Brand Health Check and other Quantitative data.

2.Building Market Leading Marketing Plans and leading the Brand Managers to deliver against the key growth plan, building long term brand equity for Breeze Thailand- Build media plans with relevant media manager / agency & Implement integrated above and below the line brand plans- Drive ROI on media & all brand investment inc. Print, TV, Search, Promo- Ensuring we put people first, and champion the consumer in all our brand planning and execution

3.Building relationships with the Regional and Global brand building teams- Jointly building brand strategies and vision to unlock the Breeze Thailand under category growth driver and category vision- Identify innovation ideas / opportunities and feedback.- Ensuring that NPD and core mix development reflect Thai consumer needs Delivering mixes which are market disruptive in Thailand, and have leading market claims and deliver superiority.- Liaise with Global/Regional Business Development Team to land mix for local market.- Ensuring excellent execution and deployment of assets against key market JTBD

4. Leading Talent and Building Teams to focus on external Orientation- Keeping a close eye on our key competitors and scenario planning the strategy to defend our brands, and drive our growth these include Media/Promo/In-store/Channel etc.

**Requirements**:
- An optimistic and resilient team player - no shrinking violets. Confident to voice opinions leading with consumer insight, and debate and stress test the plans to ensure success.- Highly articulate and able to influence internal and external stakeholders (in person and in presentations). Ability to lead a complex, and large team driving a close “team grip” across the full cross functional network.-
- Marketing Strategy Development - Using those insights and competitor analysis to anticipate market growth opportunities and to determine the markets, channels and segments to operate in.- Communication Channel Management
- Planning and implementing an integrated programme of brand communication, which uses all available channels to communicate the brand’s messages to targeted consumers in the most cost effective way.- Brand Activation -Bringing the brand to life in the marketplace via implementation of the core mix.- Delivering brand growth by using all channel opportunities to connect with consumers and deepen their experiences and relationships with the brand.- Strong marketing experience with perfect end-to-end execution skills.- Proven project and budget management experience will also be key for this role.Personal Wash Category Manager- Strong analytical skills and a choiceful mindset to manage total brand P&L- Minimum of 5-7 years of experience within Brand Management, which includes category management experience - preferably from FMCG- Experience in Household product is preferred but not entirely a deal breaker- At least 2 years of people manager experience


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