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Channel & Cateogry Development Manager
4 weeks ago
Coordinates the development of high quality insights-driven channel & category strategies, to inform the Fighting Unit Strategy and 12Q Brand & Customer/Channel Plan. Support Sales organization in execution of Consumer and Channel Activation plans focused on in-store visibility and activation, distribution and (national) promo plan.
What we ask
- Bachelor or Master degree in Business, Marketing or equivalent. MBA degree is preferred.
- Minimum 10 year Commercial experience in Shopper Marketing (Channel or Category Development), Marketing Management, and sales Management. Experience in leading FMCG company is preferred
- Strong knowledge and demonstrated experience of leading different kinds of shopper projects, include experience of leading shopper research, NPD from inception to launch, including concept development & research process. Knowing shopper insights and ability to translate into actions.
- Knowledge of customer POS data i.e. Dunhumby, C SMART, Retail Index; Neilsen/ Kantar
- Knowledge from e-Retailers / eCommerce is a plus
What we offer
FrieslandCampina Thailand is the affiliate of Royal FrieslandCampina and has been here since 1967. We produce and sell variety of dairy products under brand name Foremost, Ship, Falcon and My Boy. The extensive product range of quality products includes UHT milk, yoghurt drinks, and condensed milk. We believe our current and future success depends largely on the quality of our employees. For this reason, Foremost wants to offer an attractive, challenging and inspiring working environment where employees are encouraged to develop themselves both professional and personally.
- Vacancy description- Leads/supervises development of insights-driven channel & category strategies, as a key input for the Fighting Unit Strategy and 12Q Brand/Channel & Customer Plans
- Co-develop data-driven Channel & Customer Plan for assigned channel to grow numeric and weighted distribution in (selected) regions/areas. Align & integrate with Brand Plans. Set growth targets for customers within channel and identify gaps (& root causes)
- Support Regional Sales team / NKAM with Joint Business Planning, by providing compelling data & insights and supporting in aligning company goals with customer needs
- Identify opportunities to further grow distribution of Hero SKUs across channels and improve exposure
- Monitor key business indicators: Forecasts, volume, OSA%, Customer/Distributor/Channel contribution by category, Hero SKU distribution by channel & identify priority channels, customers and development opportunities
- Build Perfect Store capabilities across organisation
- Support KAMs in strategically managing sales team by orienting team towards top priority customers/distributors/channels and supporting ‘Perfect Store’ execution (incl. shelf position, OSA) & providing feed back to brand managers
- Define scope and target KPIs of Perfect Store program and identify tools to optimise Perfect Store elements, based on guidelines from Marketing team
- Align activity calendar with customers/distributors and collaborate with (Field) Sales team in excellent execution of Customer and Channel Activation & (incl. look & feel of in-store activation, position on shelf, OSA etc.) and provide feedback of in-field execution to Marketing teams
- Create planograms based on guidelines from Marketing, and land planograms and assortment with key customers and collect feedback for marketing
- Systematically collect shop floor insights (incl. pack/product stand-out on shelf, competitor innovations) and feed back information to marketing
- Understand the generated Channel & Customer Insights and able to translate to insight-based Channel Planning
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