Commercial Excellence Lead
7 months ago
Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.
THE ROLE
**Employment Type**: Full-time
**Division**: Thailand Luxury
**Job Title**: Commercial Lead
**Reporting to**: Country Head
**Direct Reports**: Commercial Excellence team, Retail Excellence team, eCommerce Manager
**Collaborators**:
About the role
**Purpose of the role**:
Owns mid/long term commercial strategy to deliver market sales and margin
Execute customer engagement strategy
Responsible for sell-in (NR) and sell-out (Retail) sales plans, providing commercial analysis of trading performance (sales and profitability) in omni-channels
Support execution of channel and retailer strategy and identify new commercial opportunities to maximise growth in all channels
Drive Retail excellence in stores and counters in areas of customer service and operational excellence
To deliver successful commercial forward sales and event planning with accurate stock forecasting to support the plans
This role is central to the entire commercial planning and development of the business and needs to be highly collaborative and work closely with key stakeholders
RESPONSIBILITIES
Drive service excellence
Champion a service excellence ethos
Drive customer loyalty with effective CRM program, by analyzing the data from EPOS & work closely with Marketing
Drive service quality and customer satisfaction
Evaluate organisation for business excellence
Implement effective commission and incentive schemes to drive selling behaviours
Develop operational and store teams for service excellence
Drive innovation and productivity aspirations
Implement retailer and door segmentation with corresponding business model strategy
Develop productivity road map to maximise staff and store productivity
Drive a culture that encourages productivity and innovation
Evaluate effectiveness of implemented innovation and productivity initiatives
Drive operational excellence
Develop operational plans to support achievement of business and financial KPIs
Drive enterprise resource planning system
Evaluate financial performance
Evaluate processes to improve operational performance
Key Account Planning and Management
Create trust-based business relationships with key clients
Expand the business relationships with present clients by continuously executing solutions that meet their business goals
Develop keen understanding of key clients’ marketplace, strategies, customer profile
Responsible for Business development project, leading the PM request and alignment with Marketing team
Execution of 360 launch and animation strategy
Owns the Omnichannel sales/event plan across all channels in the market, in line with the global promo guidelines / best practices.
Implement effective mechanics to drive business KPIs - sales and profitability
Follow through on 360 plan and provide weekly commentaries, conduct post-mortem to measure effectiveness of 360 plan
Derive key learning from analyses to keep sharpening commercial frameworks and strategy planning
**REQUIREMENTS**:
Bachelor’s Degree in Business Management and/or Marketing (or related/equivalent discipline)
Min 8 year’s Sales experience in Beauty/Luxury and/or Consumer Goods
Ability to work in fast-paced environment
Resilient and flexible, adapts to new challenges
Experience in developing and managing forecasts
Excellent presentation, communication and administrative skills
Thai and English speaker
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