Strategic Marketing
5 months ago
**Job Description Summary**: Lead and support cross product and cross business growth initiativesdrive profitability & global growth Impacts the team's ability to achieve service, quality and timeliness of objectives. Subject to Commercial policy objectives. Has independence in achieving commercial objectives within operating budgets and operating guidelines. There is moderate autonomy within the role to enter into/execute Commercial arrangements. High levels of Commercial judgment are required to achieve outcomes required.
**Roles and Responsibilities**
- Develop and lead market, customer, and policy analysis, engagement, and strategy to create growth for GE products, services & businesses. Develop strategy for existing product & service portfolio as well as new biz models for white space, new technologies and emerging areas. Engage across function, team and business & support new biz incubation, M&A/BD due diligence & support
- Requires specialized knowledge across product lines, markets, sales processes, or customer groups. Requires strong commercial awareness, and is expected to influence the development of strategy for their broad sales territory, including control of resources.
- Interprets simple internal and external business challenges and recommends best practices to improve products, processes or services. Stays informed of industry trends that may inform work.
- Uses high level of judgment to make decisions and handle complex tasks or problems within projects, product lines, markets, sales processes, campaigns or customers. Has ability to assess quality of information given and ask pertinent questions to stakeholders or customers. Able to offer new solutions to problems outside of set parameters and is able to construct and provide recommendations. Uses multiple internal and some external sources outside of own function to help arrive at a decision.
- May lead functional teams or projects with mínimal resource requirements, risk, and/or complexity. Communicates difficult concepts and may influence others' options on particular topics. May guide others to consider a different point of view.
**Required Qualifications**
- For roles outside of the USA- This role requires significant experience in the Marketing & Strategy and Growth Initiatives. Knowledge level is comparable to a Master's degree from an accredited university or college ( or a high school diploma with relevant experience).
- For roles in USA - Master's degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience in Job Family Group(s)/Function(s)).
**Desired Characteristics**
- Strong oral and written communication skills. Strong interpersonal and leadership skills. Demonstrated ability to analyze and resolve problems. Demonstrated ability to lead programs / projects. Ability to document, plan, market, and execute programs. Established project management skills.
Note:
**To comply with US immigration and other legal requirements, it is necessary to specify the minimum number of years' experience required for any role based within the USA.** **For roles outside of the USA, to ensure compliance with applicable legislation, the JDs should focus on the substantive level of experience required for the role and a minimum number of years should NOT be used.**
**Additional Information**:
**Relocation Assistance Provided**:No
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