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Social Sentiment
2 weeks ago
DepartmentMarketing- LevelEntry Level- LocationThailand - BangkokOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Manage and optimize ad boosting across social media on a daily basis
- Manage and track sentiment on various online community platforms and social media on a daily basis
- Analyse and optimize data from social media platforms using social media tools
- Create reports and dashboards to track progress and voice out critical feedback to the internal team
- Conduct research and data analysis to understand customer behavior
- Collaborate with marketing and content teams to develop a social media strategy in terms of driving positive engagement and sentiment
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Coordinate with the content team to identify opportunities for optimization with content
- Monitor competitors’ Social Media activities, and results and provide adequate analysis
- Develops and executes social listening strategies to identify trends, track rumor spread, and aid in response efforts that build positive sentiment
**Requirements**:
- Bachelor’s degree is required, preferably in Communications, Marketing, Business, New Media
- 2+ years of work experience in managing social media platforms and ad boosting is preferred
- A data-driven person with a track record of managing campaigns well and getting results.
- Knowledge of social media platforms, analytics, and trends.
- Proficient in Microsoft Excel, Google tools and Ads manager
- Excellent written and verbal communication skills in both Thai and English
- Stays up to date with new social media trends, platforms, and best practices to inform new or revised approaches to messaging, content development and asset placement.
- Understands and meets project deadlines, coordinates, and communicates with internal and external stakeholders as required.
- Reliable and good team player who enjoys a fast-paced environment
- Ownership spirit, self-motivation, strong analytical, detail oriented and good interpersonal skills
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