Manager, Social Media

4 months ago

วฒนา กรงเทพมหานคร, Thailand RS PCL Full time

Develop and implement a comprehensive social media strategy for all properties under
the Courtyard sector of Gift Hospitality.
Craft and manage engaging content that resonates with target audiences across
platforms like Instagram, Facebook, and Line OA.
Create content calendars, schedule posts, and ensure consistent, timely, and on-brand
messaging across all channels.
Work closely with the Group Marketing Manager to align social media efforts with
broader marketing goals, including promotional campaigns, event highlights, and brand
storytelling.
Lead the development of visual and written content, collaborating with the Graphic
Design Manager and Photography team to produce high-quality assets.
Stay up-to-date with industry trends, platform updates, and emerging social media tools
to innovate and optimize content creation.
Curate user-generated content and leverage it to build community engagement and
loyalty.
Actively engage with followers, responding to comments, messages, and mentions to
foster a strong online community.
Monitor brand sentiment and feedback across social platforms, providing insights to the
marketing and operations teams.
Coordinate with customer service teams to address and resolve any issues or inquiries
raised on social media.
Track, analyze, and report on social media performance metrics, using insights to
continuously improve strategy and content effectiveness.
Establish and monitor KPIs related to engagement, reach, and conversion, adjusting
tactics as needed to achieve targets.
Provide regular reports to the Group Marketing Manager, highlighting successes,
challenges, and opportunities for growth.
Provide on-site social media coverage for key events across our venues, capturing live
content that drives real-time engagement.
Collaborate with event managers to ensure that social media content aligns with event
objectives and enhances the overall experience.
Work alongside the Graphic Design Manager, Photography team, and other marketing
colleagues to ensure cohesive and compelling storytelling across all digital touchpoints.
Coordinate with operations teams at each property to gather content and insights that
reflect the authentic experience of each venue.
A minimum of 3 years of experience in social media management, preferably within the
hospitality, nightlife, or F&B industries.
Proven ability to develop and execute successful social media strategies that drive
engagement and brand loyalty.
Strong understanding of Bangkok s dining and nightlife culture, with the ability to tailor
content to different audience segments.
Excellent written and verbal communication skills in both Thai and English.
Proficiency in social media management tools (e.g., Meta Creator Studio) and analytics
platforms (e.g., Meta Insights).
Creative mindset with the ability to produce visually compelling and engaging content.
Strong organizational and time management skills, with the ability to manage multiple
projects and meet deadlines.
Flexibility to work during events and adapt to the dynamic nature of social media.
**Job skills required**: Social Media Management, English, Thai, Creativity, Content Creator
**Job skills preferred**: Multitasking, Meet Deadlines, High Responsibilities, Creative Thinking

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