Head of Marketing Community

8 months ago


กรงเทพมหานคร, Thailand Ancor Full time

**Head of Marketing Community**

**Client company**:Our client is a digital asset company

**Job description**:

- Community Strategy: Develop and execute a comprehensive community-focused marketing strategy that aligns with the company's marketing objectives and overall business goals. Define clear goals, KPIs, and metrics to measure the success and impact of community marketing initiatives.
- Community Engagement: Implement strategies to actively engage and communicate with the community through various channels, such as social media platforms, forums, chat groups, and other community-driven platforms. Foster a sense of belonging, trust, and loyalty among community members.
- Content Creation: Create compelling and valuable content tailored to the community's interests and needs. This includes blog posts, social media content, videos, webinars, tutorials, newsletters, and other relevant materials that educate, entertain, and engage the community.
- Advocacy Programs: Develop and manage advocacy programs that empower community members to become brand ambassadors and advocates. Identify and collaborate with influential community members to amplify the company's messaging and drive community growth.
- Events and Campaigns: Plan and execute virtual and physical events, campaigns, competitions, and other initiatives to engage the community and promote the company's digital assets. Collaborate with cross-functional teams to ensure seamless execution and alignment with marketing objectives.
- Analytics and Insights: Utilize data analytics and community metrics to measure the performance and effectiveness of community marketing initiatives. Analyze community sentiment, engagement metrics, and user feedback to derive actionable insights and recommendations for improvement.
- Crisis Management and Reputation: Monitor community sentiment, identify potential issues or concerns, and promptly address them with transparency and professionalism. Handle crisis situations and reputation management, ensuring the company's brand image is preserved.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, Business, or a related field. Additional certifications or qualifications in digital marketing or community management are a plus.
- Proven experience in community-focused marketing roles, preferably within the digital asset, cryptocurrency, or blockchain industry.
- Proficient in using social media platforms, community management tools, and analytics platforms.
- Passion for digital assets, blockchain technology, and the vision of decentralized communities.



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