Senior Manager, Content, Social Media

5 months ago

กรงเทพมหานคร, Thailand Samsung Electronics Full time

Position Summary

Role and Responsibilities

Key Responbibilities:

- Team Management: Lead team of social media managers, community managers and internal content creators. Provide guidance, coaching, and support to ensure the team's success. Foster a collaborative and positive work environment that encourages creativity and initiatives.
- Brand Management: Maintain brand consistency across all content and social media channels. Ensure brand guidelines are followed and messaging is aligned with the company’s brand tonality and brand value.
- Content Strategy Development: Develop and execute a comprehensive content strategy that aligns with company's goals and business direction. Determine content themes, formats, and channels to maximize engagement and reach.
- Social Media Management: Develop and oversee social media strategies across various platforms such as Facebook, Instagram, Twitter, TikTok, YouTube, etc. Create and curate content, monitor social media trends, engage with the audience, and manage social media communities. Analyze data and metrics to measure the effectiveness of social media efforts.
- Content Creation and Production: Oversee the creation, production, and distribution of quality and engaging content across multiple platforms.
- Community Building and Engagement: Build and nurture a strong online community by engaging with followers, responding to comments and messages, and fostering meaningful conversations. Encourage user-generated content and facilitate interactions among community members.
- Collaboration with Cross-Functional Teams: Collaborate with other departments, such as product team, marketing communication, customer support to align content and social media strategies with overall business objectives. Coordinate efforts for product launches, campaigns, and other initiatives.
- Social Listening and Insights: Monitor conversations and sentiment around the brand on social media platforms and other online channels. Use social listening tools to gather insights and identify opportunities for content creation, community engagement, and brand reputation management.
- Analytics and Reporting: Track and analyze key performance metrics related to content and social media efforts. Provide regular reports and insights to team, highlighting successes, areas for improvement, and recommendations for optimizing content and community strategies.
- Stay Up-to-Date with Industry Trends: Keep abreast of industry trends, emerging social media platforms, and best practices in content marketing, community management, and social media engagement. Continuously explore new opportunities, tools, and techniques to optimize content and community strategies.
- Crisis Management: Be prepared to handle potential crises or issues that may arise on social media channels. Develop crisis management protocols, monitor brand mentions, and respond to customer inquiries or complaints in a timely and professional manner.

Leadership Responsibilities
- Manage and coach team under supervision.
- Lead Content & Social Media plans that are in-sync with the business & communication objectives as well as elevating market share/brand PTO, support cross-functional team and ensure the implementation of marketing initiatives and operational excellence of pre-launching, launching and after-launching of the products.
- Manage marketing budget to ensure the cost is being best optimized.
- Continuous monitoring and evaluating current situation to measure current sales, market trends and situation and make recommendation for improvements as needed to management.
- Lead the discussion and alignment with key stakeholders.

Skills and Qualifications

Qualifications / Key Skills Required:

- Bachelor’s degree or higher in marketing, business, communications, or a related field is required.
- 10+ years of Social Media experience creating campaigns and content, and managing social platforms and communities for brands and minimum 5 years’ supervisory experience
- Must have demonstrated ability to self-motivate, work in cross-functional teams, and remain flexible in fast paced and changing environment
- In-depth knowledge and understanding of popular Social Media platforms and their respective participants (Facebook, Twitter, Tiktok, Google+, YouTube, Instagram, Line, etc.) as well as a natural curiosity for emerging platforms, digital marketing, CRM knowledge is a plus
- Willing to travel upcountry & aboard
- Proven track record of collaboration with partners in a fast-paced environment
- Enjoy and able to effectively work under tight deadlines, multi-tasking, manage projects independently and be flexible with changing priorities
- Exceptional writing, editing, communication and presentation skills, and ability to translate those skills creativity into social media communications
- Very high attention to detail with strong organizational, critical thinking, reasoning and problem-solving skills
- Ability to follow-up, communicate

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