Public Relations Officer

3 months ago

ปทมวน กรงเทพมหานคร, Thailand Gulf Energy Development PCL Full time

Develop and implement comprehensive social media strategies aligned with overall PR and marketing goals.
Create engaging and shareable content across various social media platforms (IG, FB, X, TikTok, etc.) to increase brand awareness, engagement, and reach.
Develop a content calendar to ensure consistent posting and maintain a strong brand voice.
Plan and execute paid social media campaigns to achieve specific business objectives, such as brand awareness.
Manage social media advertising budgets and optimize campaigns for maximum ROI.
Analyze campaign performance and provide regular reports on key metrics.
Monitor social media channels for mentions, trends, and conversations relevant to the brand.
Track and analyze key social media metrics, such as engagement rate, reach, impressions, and conversions.
Prepare regular reports on social media performance, providing insights and recommendations for improvement.
Monitor social media for potential crises or negative sentiment and develop strategies to address them promptly and effectively.
Manage online reputation by responding to negative comments or reviews in a professional and constructive manner.
Work with team to develop and implement crisis communication plans for social media.
Stay up-to-date on the latest social media trends, algorithms, and best practices.
Research and identify new social media platforms and opportunities for brand growth.
Collaborate with other departments to ensure alignment of messaging and strategies.
Job Qualifications.
Bachelor's degree in communications, marketing, or a related field.
Proven experience in social media management, preferably in a PR or agency setting.
Strong understanding of social media platforms and their algorithms.
Excellent written and verbal communication skills.
Ability to create engaging and visually appealing content.
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Familiarity with social media management tools and analytics platforms.
Fluent in English both written and verbal (Minimum 750 TOEIC score).
Ability to travel/ work upcountry and abroad.
Goal-Oriented, Unity, Learning, Flexible.
**Faculties preferred**: Language and Communication, Marketing, Liberal Arts
**Job skills required**: Public Relations, Social Media Management, English, Ad Planning / Ad Buying
**Job skills preferred**: Teamwork, Analytical Thinking, Problem Solving, Good Communication Skills

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