Senior Marketing Manager

1 day ago

กรงเทพมหานคร, Thailand Zeal Group Full time

**About Zeal Group**

Zeal Group is an award-winning FinTech organisation offering a variety of products. Founded in 2017, we have grown to a team of 700+ employees across the globe. Headquartered in London, UK, our offices and presence are spread across Europe, Asia, North & South Africa, Middle East and South America, with our Technology hub located in Cyprus and our Global Hub for Customer Service in Kuala Lumpur, Malaysia. We are a product and people focused company who are passionate about growth, innovative technology, and collaboration.

**Position Summary**:

- Developing and executing **marketing strategies and budget planning** for Thailand.
- Driving **user retention** initiatives such as seasonal campaigns, fixed promotions, and client engagement.
- Leading **user acquisition** efforts through both **online and offline channels**, including PR, KOL management, programmatic ads, and events.

Job Responsibilities:

- Your primary responsibilities, but not limited to:

- Build and maintain social media presence like Facebook, Instagram, YouTube, Tiktok, Twitter and etc
- Develop and initiate marketing and promotional campaigns
- Support and execute paid social media campaigns, display and ad-words campaigns along with Global Media Buying team
- Execute plans to drive website traffic, lead acquisition and improve conversion via profitable content
- Identify industrial forums, communities and affiliate sites, create contents on these mediums on a regular basis
- Explore collaboration opportunities and engage with KOL and influencers to drive various marketing objectives, such as brand awareness and audience engagement
- Work with designer to create landing pages, advertising materials and marketing collaterals
- Monitor and listen actively on Social community to analyze engagement, reach, comments, and sentiment
- Work with the content team to create educational content, webinar and live streaming
- Ensure all marketing materials are delivered to a high standard, across a range of digital channels, within the deadline
- Establish and work on community via Telegram and other platforms along side community manager.
- Develop tracking and monitoring system to ensure KPIs are meeting targets, conduct analysis and learnings from data and reports

**Requirements**:

- Bachelor’s degree in Marketing /Communication/PR or relevant field
- 3-5 years’ work experience in social media, advertising, promotion within FX field
- Experience in implementing and optimizing paid social campaigns and Google Ad-words campaigns
- Highly creative with excellent analytical abilities to analyze metrics and create reports
- Up-to-date on the latest trends in digital marketing
- Native Thai speaker
- Excellent English and Thai language, outstanding verbal and written communication skills
- Can-do mentality, highly determinate to succeed in a fast-paced environmen

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