Customer Campaign Analyst
2 weeks ago
FWD spans Hong Kong, Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam and Japan. In Thailand, established in 2012, FWD Thailand aims to provide customer-led insurance coverage whether it be savings, personal accident, retirement plans, or investment-linked insurance. Along with TMB, our bank partner and with over 900 staffs, we deliver fresh customer experiences and provide quality services to more than 900,000 customers nationwide.
FWD is a fresh insurance company for aspirational people who are looking forward to their lives ahead. We believe that life is all about living your passion and pursuing happiness; it’s our commitment to empower people to live their lives to the fullest everyday.
If you are looking for a company where can fuel your inspiration and cultivate your experience, join us on our exciting journey.
Develop and execute end to end cross sell and up sell campaign starting from understanding business / customer needs, selecting leads, launching campaign, tracking result and preparing report as well as complain / enquiry handling management.
- Assist Lead of Customer Campaign and Insight Management in developing and executing Cross sell & Up sell campaign including
- Identify target segment
- Propose campaign charter, milestone, targets, mechanism
- Work with stakeholders to launch campaign ex. work with distribution / partner to define lead selection criteria and coordinate with Data Science team for potential customers list using propensity to buy model
- Communicate campaign launch to stakeholders e.g. customers, partner, call center
- Track campaign effectiveness and propose actions for improvement
- Raise issues/concerns in a timely manner
- Handle customer complaints/ enquiries
- Present key findings and recommendations/conclusion to senior management and partner
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