Senior Marketing Campaign Analyst
4 weeks ago
Responsibility
- Generates pre
- and post-marketing campaign analysis including overall performance, program performance, segment breakdown, testing and promotional results
- Provides insights and recommendations for future marketing plans
- Leads development of analytical and forecasting models for owned channels
- Plan, prepare and provide data for marketing campaign execution
- Experienced in database marketing analysis, direct response campaigns and statistical analysis and reporting preferred.
- Strong analytical skills including the ability to categorize promotions, collect data, establish facts, and draw valid conclusions.
- Skilled in SQL, Excel and data visualization such as Qliksense and Tableau is a plus
Qualification
- Bachelor’s Degree or higher in MIS, IT, Statistic, Science, Engineer, Digital Marketing, Business Administration, Economic, or related fields.
- 2 years’ experience in Campaign Management / Banking Product Knowledge/ Loan Product.
- Strong analytical, logical thinking and creative thinking skills.
- **Able to work at Ratburana
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