Tracking Analyst
1 week ago
**We Are Primal**
Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social and Data. Underpinned by integrated teams that ensure consistency and accelerated results. We're committed to creating impact and deep relationships.
Partnering with Primal means opting for a path less travelled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we're not just an agency, we deliver outcomes.
**Mission**
The Tracking Analyst is essential in the accurate and effective measurement of our digital marketing efforts across various platforms. This role is tasked with the meticulous setup, monitoring, and maintenance of tracking systems to capture and report on campaign performance accurately. By ensuring that data is reliably gathered and analyzed, the Tracking Analyst enables informed decision-making and strategic adjustments to enhance campaign outcomes.
**Accountabilities**
- Set up and maintain tracking for SEO, Performance Media, and Social Media Campaigns across multiple platforms, including Google Analytics and Google Tag Manager.
- Ensure the correct implementation of tracking parameters to capture campaign performance data accurately.
- Implement and manage pixel tracking for various advertising platforms such as Meta, TikTok, LINE, among others.
- Regularly monitor campaign tracking to promptly identify and rectify any discrepancies or issues in the data.
Investigate and troubleshoot any tracking issues to maintain accurate and reliable reporting and analysis.
**Skills Required**:
- SEO Strategies
- Time Management
- Task Organization
- Data Accuracy
- Problem Solving
- Analytical Skills
**Additional Information**
- Only Thai nationals will be considered
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