Shopper Insight Assistant Manager
1 week ago
4+ years of proven experience in retailer database.
Fluent English.
Provide shopper, category, and competitor insights to support Category and Sales team in strategic plans and AOPs.
Monitor and track brand performance and evaluation of marketing mix - Pack Price and Promotion.
Work closely with revenue management team on forecasting of sales volume, spending by activity and by brand.
Leverage insight of customer database to seek business opportunity.
Support information on Business Review for key MT customers, Contract renewal for OP accounts and JBP meeting.
Manage quality and service of research agency including ensure administration effectiveness. Support other insights research as assigned.
Analyst category usage and purchase then identify opportunities to grow consumption and sales.
Analyst shopper behaviors and identifying the opportunity to create the change behavior at point of purchase.
Analyst the channel insight to identify the opportunity to grow in each retail environment.
Supporting the 5Ps strategy in each channel to invest and allocate the resources efficiently.
Range Reviewing process, to compare the sales performance of an SKU with the overall performance of the Category to see whether the SKU overperforms or underperforms to other products then turn into space management strategy (merchandising and planogram).
**Job Qualification**:
Bachelor s or master s degree in marketing, business, or statistics.
Over 2 years of proven experience in NielsenIQ, Retailer s Database i.e., Egg Digital, C Smart and Spaceman Program.
Strong analytical and presentation skills.
Excellent communicator.
Fluent English.
Computer literature in Microsoft Excel, PowerBI, NielsenIQ and Space Management Program.
**Job skills required**: Excel, Statistics, English, Research
-
Shopper Insight Executive
4 weeks ago
คลองเตย, กรุงเทพมหานคร, Thailand PepsiCo Full time**Overview** **Roles**- Support category advisor project by- Assortment Review : for Salty-Snack products whereby PI stay in that segment ; plus Category Management project to be category-advisor - for MT & TT- Support on Insights’ Findings for Joint Business Plan Process- Space Management: improve share of Space to win Space’s Game by leading planogram...
-
Shopper Insight Executive
4 weeks ago
คลองเตย, กรุงเทพมหานคร, Thailand PepsiCo Full timeOverview: **Roles** - Support category advisor project by - Assortment Review : for Salty-Snack products whereby PI stay in that segment ; plus Category Management project to be category-advisor - for MT & TT - Support on Insights’ Findings for Joint Business Plan Process - Space Management: improve share of Space to win Space’s Game by leading planogram...
-
Shopper Insight Executive
24 hours ago
คลองเตย, กรุงเทพมหานคร, Thailand PepsiCo Full time**Overview** **Roles**- Support category advisor project by- Assortment Review : for Salty-Snack products whereby PI stay in that segment ; plus Category Management project to be category-advisor - for MT & TT- Support on Insights’ Findings for Joint Business Plan Process- Space Management: improve share of Space to win Space’s Game by leading planogram...
-
Shopper Insights Manager
3 weeks ago
กรุงเทพมหานคร, Thailand Suntory PepsiCo Beverage (Thailand) Full timeProvide consumer, category and competitor insights to support marketing team in strategic plans. Monitor and track brand performance and evaluation of marketing mix. Lead marketing research calendar and Innovation testing. Research Agency Management. Serve as the navigator by providing thought partnership with trade marketing and providing a holistic view of...
-
Category Management and Shopper Insight Cvs
3 days ago
คลองเตย, กรุงเทพมหานคร, Thailand PepsiCo Full timeOverview: Category management and perfect store have becoming more important and key driver to successs in the organization especially in CVS channel which is our largest customer. **Responsibilities**: **Roles** - Lead category advisor project for CVS by - Assortment Review : for Salty-Snack products whereby PI stay in that segment ; plus Category...
-
Category Management and Shopper Insight Cvs
5 minutes ago
คลองเตย, กรุงเทพมหานคร, Thailand Pepsico Services Asia Co., Ltd. (Pepsi-Cola) Full timeLead category advisor project for CVS by. **Assortment Review**: for Salty-Snack products whereby PI stay in that segment ; plus Category Management project to be category-advisor. Support on Insights Findings for Joint Business Plan Process. **Space Management**: improve share of Space to win Space s Game by leading planogram development. Regularly...
-
Assistant Category Management
24 hours ago
กรุงเทพมหานคร, Thailand Suntory Oceania Full time**Requisition ID**:9586 Job SummaryTo develop Categories strategy for assigned channel by leveraging deep understanding of shopper behavior and market trend to bring category & shopper insights solutions to our retail customers, including creating Perfect Store guideline with best in class in-store shopper communications at relevant path to purchase...
-
Category & Shopper Insight Manager
3 weeks ago
จตุจักร, กรุงเทพมหานคร, Thailand PRTR Full timeLeading the development of the Rights to Win and the Key Strategies of the Categories. - Integrating categories strategies with the Brand Plans and the Key Channels Strategies and Tactical Plans, combined with all insights, Interpret to analysis and provide a solution to Trade Marketing / Key Account Team. - Coordinating development and implementation by...
-
Shopper Marketing Manager
1 week ago
กรุงเทพมหานคร, Thailand FrieslandCampina Full timeTo coordinates the development of high quality insights-driven channel & category strategies, to inform the Fighting Unit Strategy and 12Q Brand & Customer/Channel Plan. Support Sales organization in execution of Consumer and Channel Activation plans focused on in-store visibility and activation, distribution and (national) promo plan. What we ask -...
-
Assistant Shopper Marketing Manager
3 weeks ago
กรุงเทพมหานคร, Thailand Reckitt Full timeWant to provide insights that make a difference? As Assistant Shopper Marketing Manager - Dettol & Veet, you’ll have the freedom to influence decisions driving sales and market share across a global customer portfolio.**Assistant Shopper Marketing Manager - Dettol & Veet** **Bangkok, Bangkok** **Competitive Salary & excellent benefits package** - Working...
-
กรุงเทพมหานคร, Thailand FrieslandCampina Full timeCoordinates the development of high quality insights-driven channel & category strategies, to inform the Fighting Unit Strategy and 12Q Brand & Customer/Channel Plan. Support Sales organization in execution of Consumer and Channel Activation plans focused on in-store visibility and activation, distribution and (national) promo plan. What we ask - Bachelor...
-
Shopper Marketing Manager
1 week ago
กรุงเทพมหานคร, Thailand Nestle Operational Services Worldwide SA Full time**POSITION SNAPSHOT** Location: Bangkok Company: Nestlé Business Unit/Division: Grocery Sales Full-time 3+ years of working experience in category development Direct experience from FMCG industry is a Must **A DAY IN A LIFE OF...** - Develop and drive the execution of the Channel agenda from Shopper insights within the business to support long term...
-
Shopper Marketing Manager
1 week ago
กรุงเทพมหานคร, Thailand Nestlé Full timeWe're Nestle. We are the world's leading food and beverage company that contributes to Thailand's economy, society and the environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'. **POSITION SNAPSHOT** Location: Head Office, Bangkok Company:...
-
Category and Insight Manager
4 weeks ago
กรุงเทพมหานคร, Thailand Argyll Scott Full timeOur client is one of well-known and biggest FMCG companies. They are actively looking for **_Category & Insight Manager for Supermarket and CVS _**to support the business. **Key Accountabilities / Responsibilities** - Create yearly, three-year, and five-year business plans and budgets for each of the categories. - Manage Shopper and Channel Insight to...
-
Assistant Channel
3 weeks ago
กรุงเทพมหานคร, Thailand FrieslandCampina Full timeAssistant Channel and Category Development Manager will coordinates the development of high quality insights-driven channel & category strategies, to inform the Fighting Unit Strategy and 12Q Brand & Customer/Channel Plan. Support Sales organization in execution of Consumer and Channel Activation plans focused on in-store visibility and activation,...
-
Office Manager
3 weeks ago
กรุงเทพมหานคร, Thailand KANTAR Full timeWe’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere. Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the...
-
Manager, Consumer and Marketing Insights
24 hours ago
กรุงเทพมหานคร, Thailand NielsenIQ Full timeNIQ GFK CMI’s Customer Success Team team is focused on delivering world class insights and reports to the clients and striving for very high level of Customer Satisfaction and advocacy. Customer Success is NIQ GFK’s key department which is instrumental for the company’s success. **Role purpose**: - So where do you fit here?_ You will be expected to...
-
Category Management Manager
1 week ago
กรุงเทพมหานคร, Thailand Nestlé Nutrition Full timeNestlé Nutrition, a global company in the Nestlé Group, helps to enhance peoples’ lives through science-based nutrition products and services for consumer groups with specific nutritional needs. Our brands include Nestlé and Gerber maternal and infant nutrition, PowerBar and Musashi performance nutrition and Jenny Craig weight management. We're Nestle....
-
Customer Marketing Manager
1 week ago
คลองเตย, กรุงเทพมหานคร, Thailand PepsiCo Full timeOverview: The role’s main objectives are to be a strategic thinker to drive PEPSICO portfolio growth in Wholesale channel thru holistic customer marketing plan, ensure smooth operation on Wholesale selling including running effective WS campaign, deploying WS rebate, designing WS incentives, implementing WS Display program. **Responsibilities**: - Annual...
-
Revenue Management Manager
2 days ago
คลองเตย, กรุงเทพมหานคร, Thailand PepsiCo Full timeOverview: This role is to lead the agenda on THF Promotion and Trade Spend Strategy, cooperate with GM, Finance, Mkt, TMK, Shopper Insights, KAM, and Channel Head to ensure we have promo optimization and drive trade spend efficiency, able to drive Savory share growth while continuing to deliver the best outcome on NRR, ROI, and...