Shopper Insight Executive

2 months ago


คลองเตย กรงเทพมหานคร, Thailand PepsiCo Full time

**Overview**

**Roles**- Support category advisor project by- Assortment Review : for Salty-Snack products whereby PI stay in that segment ; plus Category Management project to be category-advisor - for MT & TT- Support on Insights’ Findings for Joint Business Plan Process- Space Management: improve share of Space to win Space’s Game by leading planogram development- Regularly monitoring Share of Shelf/Share of Market Index, tracking via Field Merchandising Team Report- Support on developing shopper insights, market insights, and retailers insights- Champion retailer insight tools user to answer business requirements

**Responsibilities**

**Accountability**- Lead planogram design and assortment review for- Selling deck for category development manager-
- NPD proposal to customers-
- Permanent Promotional shelf-
- Create planogram guideline for MT and TT- Support on category development project for Joint Business Plan, category development project for both MT & Wholesale with data and insight preparation & planogram design- Monitor Share of Shelf/Share of Market Index Report & call for actions with Trade Marketing, Key Account Manager and Field Merchandising team- Support on developing insights for Joint Business Plan, Business Review, and Sales Deployment- Maintain product attribute master for planogram and business analysis and report reference.- Support on insight finding for business deep dive for AOP, business plan, Net revenue management team.- Support on shopper insight research project- Act as key coordinator with Agencies on retailer and market insight tools for training, user activation and contract renewal

**Qualifications**- Bachelor’s Degree required- Data Analytics, including experience analyzing, interpreting, and presenting data ideally with prior experience in market or shopper insight agency- Intermediate Excel skills (vlookup, index, pivot tables)- Ability to multi-task and meet deadlines- Attention to details and multi-tasking- Good problem solving- Good interpersonal and communication skills- Strong communication skills across all hierarchy levels



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