Category Management and Shopper Insight Cvs

2 weeks ago


คลองเตย กรงเทพมหานคร, Thailand PepsiCo Full time

Overview:
Category management and perfect store have becoming more important and key driver to successs in the organization especially in CVS channel which is our largest customer.

**Responsibilities**:
**Roles**
- Lead category advisor project for CVS by
- Assortment Review : for Salty-Snack products whereby PI stay in that segment ; plus Category Management project to be category-advisor
- Support on Insights’ Findings for Joint Business Plan Process
- Space Management: improve share of Space to win Space’s Game by leading planogram development
- Regularly monitoring Share of Shelf/Share of Market Index, tracking via Field Merchandising Team Report
- Developing shopper insights, market insights, and retailers’ insights
- Champion retailer insight tools user to answer business requirements

**Accountability**
- Lead CVS planogram design and assortment review for
- Selling deck for category development manager
- NPD proposal to customers
- Permanent Promotional shelf
- Create planogram guideline for CVS
- Support on category development project for Joint Business Plan, category development project for both MT & Wholesale with data and insight preparation & planogram design
- Monitor Share of Shelf/Share of Market Index Report & call for actions with Trade Marketing, Key Account Manager and Field Merchandising team
- Support on developing insights for Joint Business Plan, Business Review, and Sales Deployment
- Lead on CVS insight finding for business deep dive for AOP, business plan
- Lead on CVS shopper insight research project
- Act as key coordinator with Agencies on retailer and market insight tools for training, user activation and contract renewal for CVS

Qualifications:

- 5+ experience on FMCG category management & development.
- Bachelor’s Degree required
- Data Analytics, including experience analyzing, interpreting, and presenting data ideally with prior experience in market or shopper insight agency
- Intermediate Excel skills (vlookup, index, pivot tables)
- Ability to multi-task and meet deadlines
- Attention to details and multi-tasking
- Good problem solving
- Good interpersonal and communication skills
- Good Communication in Thai and English
- Strong communication skills across all hierarchy levels



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