Shopper Marketing Manager

7 days ago

กรงเทพมหานคร, Thailand Nestlé Full time

We're Nestle. We are the world's leading food and beverage company that contributes to Thailand's economy, society and the environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'.

**POSITION SNAPSHOT**
Location: Head Office, Bangkok
Company: Nestlé

Department: Commercial Development Team
Full-time
Minimum 3-5 years' experience in trade marketing in MT channel

**A DAY IN THE LIFE...**
- Define MT Channel growth driver and category prioritization by customer by format in order to develop MT Channel plan and initiatives to achieve business KPIs
- Initiate Nestle corporate theme and Customer specific plans by cluster to drive MT Channel growth and Shopper engagement by turn shopper insight and category growth drivers into action and execute through OMNI channel approach
- Develop clear execution and activation guidance to ensure alignment of customer specific plans within overall channel strategy and plan i.e. MT Tailored made promotion, Nestle corporate theme
- Drive E-Retailers (inc. E-B2B) growth through online activations focusing on accelerate share of search both organic and paid search and retail digital media (CPAS)
- Conduct/Refresh shopper research in order to ensure that shopper insight understanding is always up to date and provide input to category development team and sales team to develop category/customer plan
- Accelerate Tourist opportunity with best in-class execution such as in-store visibility and in-store activation (PG Cheer Girl)

**ARE YOU A FIT?**
- Bachelor's degree in any related field
- Minimum 3-5 years' experience in Trade Marketing/Category Development/Channel Development
- Demonstrable record of success in a customer (not limited to Key Accounts) facing role. Understands customers and the selling process.

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