Shopper Marketing Manager

6 months ago

กรงเทพมหานคร, Thailand Reckitt Full time

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

**Sales**:
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.

Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

**About the role**:

- Are you passionate about shaping the customer experience and influencing the journey of market-leading brands? As a Category Development Manager at Reckitt, your strategies will directly impact on our success in engaging shoppers. You'll partner with key customers using insights to inform their category strategy, whilst focusing on the fine details of the 4Ps (Product, Price, Promotion, Place). In this position, you'll engage with a variety of teams to create category plans that resonate with customers and drive our brands to new heights. If you're ready to bring your vision to life and inspire change, this is your stage.**Your responsibilities**:

- In summary, you'll:
- Build category-specific strategies, using the 4Ps to drive sales and improve our market position.
- Transform brand strategy into action plans that excite our customers and integrate seamlessly with their shopping environments.
- Fuel strategies with deep market insights, keeping abreast of trends and competitor movements.
- Direct the annual range review and 4P planning process, creating success models that the Sales team can deliver.
- Lead new product initiatives, ensuring the marketplace feels our presence and grasps the value we offer.
- Perform in-depth financial modelling to support strategic decisions and drive operational excellence.

**The experience we're looking for**:

- Solid background in sales or marketing with a proven track record of crafting compelling customer marketing actions.
- Sharp commercial instinct and a deep understanding of the Customer Management Process.
- Analyses various data sources with ease, converting them into measurable and actionable plans.
- Effective communicator and influencer, adept at stakeholder engagement and negotiation.
- Proficient in using Syndicated Data (e.g., Nielsen / IRI) and tools such as Excel, PowerPoint, and relevant category management software.

**The skills for success**:
Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, Business acumen; financial acumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.

**What we offer**:
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

**Equality**:
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law

  • Shopper Marketing Manager

    5 months ago

    กรุงเทพมหานคร, Thailand FrieslandCampina Full time

    To coordinates the development of high quality insights-driven channel & category strategies, to inform the Fighting Unit Strategy and 12Q Brand & Customer/Channel Plan. Support Sales organization in execution of Consumer and Channel Activation plans focused on in-store visibility and activation, distribution and (national) promo plan. What we ask -...

  • Shopper Insights Manager

    5 months ago

    กรุงเทพมหานคร, Thailand Suntory PepsiCo Beverage (Thailand) Full time

    Provide consumer, category and competitor insights to support marketing team in strategic plans. Monitor and track brand performance and evaluation of marketing mix. Lead marketing research calendar and Innovation testing. Research Agency Management. Serve as the navigator by providing thought partnership with trade marketing and providing a holistic view of...

  • Customer Development and Shopper Marketing Manager

    5 months ago

    กรุงเทพมหานคร, Thailand FrieslandCampina Full time

    Coordinates the development of high quality insights-driven channel & category strategies, to inform the Fighting Unit Strategy and 12Q Brand & Customer/Channel Plan. Support Sales organization in execution of Consumer and Channel Activation plans focused on in-store visibility and activation, distribution and (national) promo plan. What we ask - Bachelor...

  • Shopper Marketing Manager

    6 months ago

    กรุงเทพมหานคร, Thailand Nestle Operational Services Worldwide SA Full time

    **POSITION SNAPSHOT** Location: Bangkok Company: Nestlé Business Unit/Division: Grocery Sales Full-time 3+ years of working experience in category development Direct experience from FMCG industry is a Must **A DAY IN A LIFE OF...** - Develop and drive the execution of the Channel agenda from Shopper insights within the business to support long term...

  • Shopper Marketing Activation Staff

    5 months ago

    ดินแดง, กรุงเทพมหานคร, Thailand JACOBS DOUWE EGBERTS Full time

    Shopper Marketing Activation Staff - Sales - Khet Din Daeng - Full-time - Thailand The Shopper Marketing Activation Staff is responsible for the develop, monitoring and implement All POSM for GT & MT also account specific if needed e.g. displays, premium, promotional packaging, shelf material, leaflets, Wobbler and advertisements in retail magazines. **Key...

  • Shopper Marketing Activation Staff

    5 months ago

    ดินแดง, กรุงเทพมหานคร, Thailand JACOBS DOUWE EGBERTS Full time

    Shopper Marketing Activation Staff - Sales - Khet Din Daeng - Full-time - Thailand The Shopper Marketing Activation Staff is responsible for the develop, monitoring and implement All POSM for GT & MT also account specific if needed e.g. displays, premium, promotional packaging, shelf material, leaflets, Wobbler and advertisements in retail magazines. **Key...

  • Shopper Insight Assistant Manager

    5 months ago

    คลองเตย, กรุงเทพมหานคร, Thailand Suntory PepsiCo Beverage (Thailand) Full time

    4+ years of proven experience in retailer database. Fluent English. Provide shopper, category, and competitor insights to support Category and Sales team in strategic plans and AOPs. Monitor and track brand performance and evaluation of marketing mix - Pack Price and Promotion. Work closely with revenue management team on forecasting of sales volume,...

  • Assistant Shopper Marketing Manager

    5 months ago

    กรุงเทพมหานคร, Thailand Reckitt Full time

    Want to provide insights that make a difference? As Assistant Shopper Marketing Manager - Dettol & Veet, you’ll have the freedom to influence decisions driving sales and market share across a global customer portfolio.**Assistant Shopper Marketing Manager - Dettol & Veet** **Bangkok, Bangkok** **Competitive Salary & excellent benefits package** - Working...

  • Shopper Marketing Activation Staff

    5 months ago

    ดินแดง, กรุงเทพมหานคร, Thailand JACOBS DOUWE EGBERTS Full time

    **Company Description** JACOBS DOUWE EGBERTS **(JDE) For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts,...

  • Digital Marketing Account Manager

    6 months ago

    กรุงเทพมหานคร, Thailand Pronto Marketing Full time

    **Company Description** Pronto Marketing is a full-service WordPress agency providing website support and digital marketing services to over 1,000 small businesses around the world, primarily in the United States. Founded in 2008 in Thailand, we have a team of 80+ professionals comprising everything from developers, designers, copywriters to project...

  • Customer Marketing Manager

    2 months ago

    คลองเตย, กรุงเทพมหานคร, Thailand PepsiCo Full time

    Overview: The role’s main objectives are to be a strategic thinker to drive PEPSICO portfolio growth in Wholesale channel thru holistic customer marketing plan, ensure smooth operation on Wholesale selling including running effective WS campaign, deploying WS rebate, designing WS incentives, implementing WS Display program. **Responsibilities**: - Annual...

  • Category Manager

    5 months ago

    ดินแดง, กรุงเทพมหานคร, Thailand JACOBS DOUWE EGBERTS Full time

    Category Manager - Sales - Khet Din Daeng - Full-time - Thailand **Goal and Key Accountabilities** - To Identify category growth opportunities that are anchored in fact based insights. - Develop category strategy & plans based on central & local marketing category plans. - Translate insights into convincing trade argumentations **Responsibilities / Key...

  • Trade Marketing Assistant Manager

    6 months ago

    ห้วยขวาง, กรุงเทพมหานคร, Thailand Thai Beverage PCL Full time

    Degree in Marketing or related fields. Minimum 5 years' experience in FMCG industry. Trade Marketing and Category Management. Key Responsibilities (หน้าที่ความรับผิดชอบหลัก) 1. Leads development of insights-driven channel & category key findings, an input for Channel and Category Strategy. 2. Develop Channel...

  • Category Management Manager

    2 weeks ago

    กรุงเทพมหานคร, Thailand Nestle Operational Services Worldwide SA Full time

    Nestlé Nutrition, a global company in the Nestlé Group, helps to enhance peoples’ lives through science-based nutrition products and services for consumer groups with specific nutritional needs. Our brands include Nestlé and Gerber maternal and infant nutrition, PowerBar and Musashi performance nutrition and Jenny Craig weight management. We're Nestle....

  • Trade Marketing Assistant Manager

    2 months ago

    ห้วยขวาง, กรุงเทพมหานคร, Thailand Thai Beverage PCL Full time

    Leads development of insights-driven channel & category key findings, an input for Channel and Category Strategy. Develop Channel Strategy based on 4P s (Work closely with Sales team to translate Category plan into Customer plan). Understand Consumer and Shopper and Customer to maximize P&L in channel. Support Category / Business Review and JBP with customer...

  • Trade Marketing Assistant Manager

    3 months ago

    ห้วยขวาง, กรุงเทพมหานคร, Thailand Thai Beverage PCL Full time

    Leads development of insights-driven channel & category key findings, an input for Channel and Category Strategy. Develop Channel Strategy based on 4P s (Work closely with Sales team to translate Category plan into Customer plan). Understand Consumer and Shopper and Customer to maximize P&L in channel. Support Category / Business Review and JBP with customer...

  • Category Manager

    5 months ago

    กรุงเทพมหานคร, Thailand PRTR Full time

    Identifying category growth opportunities that are anchored in fact-based insights as well as translating insights into convincing trade argumentations - Developing category strategy & plans based on central & local marketing category plans, category vision and cascade on the channel level. - Updating Category Drivers with new products and initiatives...

  • Trade Marketing

    5 months ago

    กรุงเทพมหานคร, Thailand Unilever Full time

    **Job Scope**: The role is responsible for developing and leading thought leadership and category growth with integration of shopper, customer, and channel insights, and deployment of customer facing category strategies. **Job Objectives**: - Create category strategy development & guideline, focusing on pack & place. - Analyze EPOS sales data, consumer &...

  • Dt Transformation Manager

    5 months ago

    กรุงเทพมหานคร, Thailand Unilever Full time

    #Platform #B2B #Ecommerce #E-Route-to-Market # **Main Accountability** Set up overall Thailand GT e-B2B strategy, to grow the platform adoption and sale growth - Plan strategic direction to grow in next 2 years term - Perfect e-B2B fundamental; search, 7OA, landing page - Develop Omni Channel and Category Plan - Media maximization and planning - Be the...

  • Senior Manager, Frontline Marketing and Commercial

    5 months ago

    กรุงเทพมหานคร, Thailand Coca-Cola Full time

    **We are recruiting a Senior Manager, Frontline Marketing and Commercial - Thailand and Singapore (Emerging Category) on a permanent basis, to be based in Bangkok, driving the growth of our fast-growing portfolio for the Thailand and Singapore market.**: **Focus, Scope, & Impact**: - Implement the marketing plans for the Socialization Bundle to support the...