Group Shopper Insights Manager

2 weeks ago


สะพานสง กรงเทพมหานคร, Thailand บริษัท ไอ.พี. วัน จำกัด Full time

สินค้าอุปโภค/บริโภค

วันนี้
- คุณสมบัติพื้นฐาน
- งานประจำ- 7 - 15 ปี- กทม. (สะพานสูง)- ปริญญาตรีหรือสูงกว่า- ขึ้นอยู่กับคุณสมบัติและประสบการณ์- หน้าที่และความรับผิดชอบ
- Working under Marketing Intelligence Division, the incumbent need to understand category, consumers and shoppers, and lead process to fill gap knowledge where necessary such as shopper research, focus group, and others.
- Interpret category strategies to determine appropriate implementation in order to meet consumer needs.
- Conduct market and shopper research and monitor trends in related industries to deepen insights.
- Define category strategy and key drivers based on consumer and shopper insight
- Provide category and shopper information in order to develop team and Sales Division to become category expert and partnership with key stakeholders
- Provide Category and Shopper data/insight in order to drive the success of Category Management project initiative
- Interface between Sales MT & GT to ensure alignment of company's category, brand and customer goals.
- Utilize knowledge and insight on trade environment, plan and implement a new sales strategy to enhance the effectiveness of category development
- Conduct business review information/insight input to share market trend and turn to business opportunities
- Lead Category Management process to deliver benefits to all stakeholders (company, customers, shoppers and consumers) such as assortment management, products lay-out (Planogram) based on shopper decision tree.
- Conduct space management strategy, guideline and execution plan all channel.
- Lead space management analysis, project approach and proposal in key customers.

คุณสมบัติ
- Minimum experience 7 years in market & shopper research preferably with FMCG background
- Strong leadership, analytical, interpersonal and presentation skills
- Strong communication skills both written and verbal, especially in persuasion and interpersonal relations.
- Direct Experience in Consumer Panel data analysis (Nielsen, Dunnhumby, Kantar)
- Positive, find a way attitude and be a process driver

ดูคุณสมบัติเพิ่มเติม
- สวัสดิการ
- Life insurance
- กองทุนสำรองเลี้ยงชีพ
- การฝึกอบรมและพัฒนาพนักงาน
- ค่าน้ำมันรถ, ค่าเดินทาง
- ค่าโทรศัพท์
- ทำงานสัปดาห์ละ 5 วัน
- ประกันสังคม
- ประกันสุขภาพ
- ประกันอุบัติเหตุ
- เที่ยวประจำปี หรือเลี้ยงประจำปี
- โบนัสตามผลงาน/ผลประกอบการ
- โบนัสประจำปี

ดูสวัสดิการเพิ่มเติม



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