Senior Key Account Manager
5 months ago
**Main Responsibilities**
- Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the region and create an omnichannel engagement strategy to influence customers/stakeholders to exclusively partner with, support, invest in, and stock Abbott products (Mapping the market)
- Prioritize trade category opportunities within territory/area by using real-time omnichannel business intelligence to allocate resources
- Leverage trade marketing, sales analytics, CRM data and other measures (as required) to coordinate, track and hold the account team accountable for progress against key account plans
- Develops strategic, influential customer relationships of all types throughout the region and build customer loyalty and move towards partnership using multiple engagement channels (digital, remote/virtual & face-to-face) to gain a deep understanding of key accounts
- Be the main communications link and serve as the contact person with that customer on all issues including but not limited to contract management, invoicing, operational problems, complaints, quality of service.
- Builds strategic relationships with KOLs and hospital stakeholders across channels and platforms (digital, remote/virtual & face-to-face) to expand Abbott influence throughout the region, including leveraging these relationships to gain access to and build relationships with new customers
- Better understand customer’s current and future needs and foster innovation to find new ways to serve customers. understand competitor activity and develop customer retention strategies
- Innovate the use of digital tools and platforms to deliver different types of customer/business value to a variety of customers to develop an increasingly integrated omnichannel engagement in alignment with key account strategies
- Collaborates with cross-functional teams (Marketing, Analytics, Training) to plan and execute brand strategy at the regional level and improve the quality of customer insights
- Conducts strategic negotiations with key account decision-makers and stakeholders across the region to achieve win-win solutions that deliver unique value to key account organizations and drive long-term, profitable results for Abbott brands (Reduce sales cost)
- Use Category Captainship to drive Categories to higher sales and profits for retailer and Abbott.
- Outperform competition in share of shelve, visibility and product category placement to establish brands’ superiority at Key Account level
- Actively participates in the S&OP process by supporting forecasting
- Evaluates market dynamics based on market trends, formulate demand analysis framework and establish key priorities to analyse target customers in identifying opportunities to influence the market
- Works with regional stakeholders and trade sales team to drive organisational policies and procedures for receipt, distribution and secure storage of Abbott Nutrition products, implementing solutions to prevent loses
- Leads demand and sales forecasting to drive optimal pricing programs for key accounts
- Maintains a strong talent pipeline through frequent talent analysis, development planning, and coaching
**Experience/ Background**
- Bachelor degree in any field
- Minimum 4 year of strategic account management, modern trade
- Strong sales track record
- High customer-orientation and strong relationship-building skill
- Strong business insight skills, including integrating digital tools and platforms with traditional touchpoints across channels, and interpreting and translating online and offline customer behaviors into strategic activities
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