Choice - Customer Experience Operations-thailand
5 months ago
Location:
**Thailand**
- Department: Customer Service- Location: Thailand- Drive targeted traffic to our ecommerce platform through effective media planning and campaign management.
- Optimize media campaigns across various channels, including onsite assets, display advertising, social media advertising, and affiliate marketing.
- Monitor key performance indicators (KPIs) such as impressions, clicks, conversions, and return on ad spend (ROAS) to evaluate campaign effectiveness and make data-driven optimizations.
- Collaborate with internal teams and external partners to develop and execute media strategies aligned with business goals.
- Conduct ongoing analysis of website traffic and user behavior using web analytics tools to identify areas for improvement and implement traffic optimization initiatives.
- Optimize onsite elements, including landing pages, calls-to-action, navigation, and user experience, to improve conversion rates and overall site performance.
- Stay updated on industry trends, new technologies, and best practices in ecommerce traffic acquisition and conversion optimization.
- Collaborate with web development teams to implement technical enhancements and optimize website performance.
- Provide regular reports and insights to stakeholders on traffic performance, media campaign effectiveness, and onsite conversion rates.
- Working and communicating with internal to set up all the tools.
- Proficient in ecommerce platform tools
**Job Requirements**
- Bachelor's degree in marketing, business, or a related field.
- 3 years+ Proven experience in traffic acquisition and conversion optimization within the ecommerce industry.
- Proficiency in using analytics tools, able to analyze traffic and user behavior.
- Familiarity with conversion rate optimization (CRO) strategies and analysis.
- Solid understanding of key performance metrics and tracking methodologies.
- Strong analytical and problem-solving skills with the ability to derive actionable insights from data.
- Knowledge of ecommerce platforms, content management systems, and website optimization techniques.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Stay updated on industry trends and advancements in digital marketing and traffic acquisition.
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