Head of Martech Business New

2 weeks ago


กรงเทพมหานคร, Thailand LINE Plus corporation Full time

We are looking for a highly motivated and strategic MarTech Team Lead to oversee the integration of marketing and technology solutions that enhance customer engagement, optimize campaigns, and drive measurable results. As the MarTech Lead at LINE Thailand, you will manage a team responsible for selecting, implementing, and optimizing the right technologies to support data-driven marketing campaigns, customer journey automation, and real-time analytics. This role requires both technical expertise and a deep understanding of marketing strategies, while working closely with the Engineering Team to ensure seamless platform integration and optimization.

**Responsibilities**
- **MarTech Strategy & Roadmap**:

- Develop and lead the MarTech strategy aligned with LINE Thailand's marketing goals
- Identify and prioritize marketing technologies (e.g., CRM, CDP, DMP, marketing automation tools) that can drive customer acquisition, engagement, and retention
- Stay updated on global MarTech trends and assess their applicability for the Thai market
- **Technology Implementation & Integration**:

- Lead the selection, implementation, and management of marketing technology platforms
- **Collaborate with the Engineering Team** to ensure seamless integration of MarTech tools with core systems, ensuring data flows smoothly across platforms
- Work with engineers to optimize system performance, manage data pipelines, and maintain infrastructure stability
- Ensure API integrations between marketing tools and internal systems are robust, scalable, and aligned with business objectives
- **Cross-functional Collaboration**:

- Partner with the **Engineering Team** to troubleshoot technical issues, manage system upgrades, and execute custom development projects as needed
- Work with **IT, Marketing, Data Analytics**, and **Engineering** teams to ensure smooth data integration and alignment with business processes
- Serve as a bridge between marketing, engineering, and product teams to ensure all platforms work in harmony to support business objectives
- **Team Leadership**:

- Manage and mentor a team of MarTech specialists, ensuring they have the necessary training and support
- Oversee project timelines, delegating tasks, and ensuring projects meet deadlines
- Facilitate continuous learning and innovation within the team
- **Vendor & Partner Management**:

- Manage relationships with external technology vendors and partners
- Negotiate contracts and oversee the onboarding of new marketing technology tools

***

**Basic Qualifications**
- **Education**: Bachelor’s degree in Marketing, Information Technology, Computer Science, Business Administration, or related fields. (A master’s degree is a plus.)
- **Experience**:
- 8+ years of experience in marketing technology, digital marketing, or related fields
- Proven track record of managing MarTech projects and tools like CRM, CDP, DMP, automation platforms, and analytics tools
- Experience working closely with engineering teams on technical projects or systems integration
- Experience in leading a team of specialists
- **Skills**:
- Strong knowledge of the **MarTech stack** (e.g., Salesforce, HubSpot, Adobe Marketing Cloud, Google Analytics, etc.)
- Expertise in **customer segmentation**, journey mapping, and lifecycle management
- Hands-on experience with **marketing automation** and campaign management tools
- Analytical skills to interpret data and transform it into actionable insights
- Project management skills with the ability to work cross-functionally
- **Technical fluency**: Solid understanding of APIs, data architecture, and integration methods to collaborate effectively with the Engineering Team

***

**Preferred Qualifications**
- Master’s degree in related field
- Familiarity with **LINE's ecosystem** (e.g., LINE Official Account, LINE Ads)
- Experience in **e-commerce** or **digital platforms**:

- Understanding of **privacy regulations** (e.g., PDPA in Thailand, GDPR)
- Certification in marketing or data analytics platforms (e.g., Google Analytics, Salesforce Marketing Cloud)

**Location**

LINE Thailand Head Office, Gaysorn Tower, Bangkok



  • จตุจักร, กรุงเทพมหานคร, Thailand MFEC Co.,Ltd Full time

    Junior Level - Work Level: Junior - Job Type: Full Time - Offer Salary : Not SpecifiedJob Descriptions: What we want? - Being Point of Contact of MFEC MarTech Innovation Team for making sure that our service/product is prepare and design align with client's expectation. - Seek for new opportunitys by deeply understanding in their background, culture and...

  • Connection Manager

    5 months ago


    กรุงเทพมหานคร, Thailand Danone Full time

    About the job Danone Specialized Nutrition Thailand is seeking for Connection Manager - MarTech. With our global presence, brands and business and our mission of bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance. To succeed in this journey, we're looking for...

  • Martech Developer

    5 months ago


    สาทร, กรุงเทพมหานคร, Thailand Digital Alchemy Full time

    **MarTech Developer** Digital Alchemy, A global Marketing Automation Services Provider, provides marketing services and technical support to local and global organizations. We have a network of 8 offices spanning Asia and the Americas. Our philosophy is based on the interaction of 3 transformations, 1. Our personal Transformation to learn and develop, 2....


  • กรุงเทพมหานคร, Thailand 漸強實驗室 Crescendo Lab Ltd. Full time

    **Job Highlights** - Main requirements: 2+ yrs of BD/ sales experience - Preferred: SaaS, MarTech, CRM background - Line manager: Country Manager of Thailand **Responsibilities** - New Business Development - Through C-Level engagement and a consultative, customer-centric selling approach, you will qualify opportunities by exploring to understand complex...

  • New Business Executive

    5 months ago


    กรุงเทพมหานคร, Thailand Universal Music Group Full time

    We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans...

  • IT Business Analyst

    4 months ago


    กรุงเทพมหานคร, Thailand Brand New Day Full time

    **Introduction** At Brand New Day we tend to do things differently. We are not boring or bureaucratic like other banks or insurers. We’re entrepreneurs, not traditional bankers. We want to build the best bank for long-term consumer savings and investments. In order to do that, we need the best people. We know this sounds like a marketing story. It...


  • กรุงเทพมหานคร, Thailand Stock Exchange of Thailand Full time

    Responsibility: - Analyze, Initiate & Exploring potential Products & Business opportunity including Identifying Target Market & Customers both demand and supply sides Evaluating and conducting business viability and feasibility base on; commercial prospect and regulatory prospect Drafting business model/structure; develop own project, partnership or...


  • กรุงเทพมหานคร, Thailand Danone Full time

    About the job Danone Specialized Nutrition Thailand is seeking for Head of Business & New Channel Development. With our global presence, brands and business and our mission of bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance. To succeed in this journey, we're...


  • กรุงเทพมหานคร, Thailand PRTR Full time

    PRTR is helping clients hire the Head of Business Development for the Retail sector to help expand their customers in Lona, SBL, and Blocktrade. Our client is a securities business supporting funds to securities on an SME scale. **Retail Business Strategy and Development** - Developing and implementing comprehensive retail development strategies aimed at...


  • กรุงเทพมหานคร, Thailand LINE Plus corporation Full time

    **Department**: Marketing & Communications **Team**: Performance Marketing We are seeking a highly experienced and strategic Head of Performance Marketing to lead and oversee the media planning and performance of all marketing campaigns for the company. Reporting directly to the Chief Marketing Officer (CMO), this role requires a visionary leader who can...


  • ภาษีเจริญ, กรุงเทพมหานคร, Thailand United Overseas Bank (Thai) PCL - UOB Full time

    Develop short-term & long-term BCM strategies. Advice to BUs on the development of BCM. Support Recovery Director and BCM Task force. Assist BCM team head to develop short-term and long-term Business Continuity Management strategies and programs for UOB (Thai) that align with UOB Group s strategy in response to the organizational challenges and as well as...


  • ปทุมวัน, กรุงเทพมหานคร, Thailand Siam Piwat Co., Ltd. Full time

    Strong interpersonal skills. ฺBTS Siam. Strong presentation and English. Assists the Head of Shopping Business Center with daily administrative duties and completes a broad variety of administrative tasks that include managing an active calendar of appointments; completing expense reports/approval flow; composing and preparing correspondence; arranging...

  • Business Manager

    2 months ago


    กรุงเทพมหานคร, Thailand New SoHo Venture Co., Ltd Full time

    **About us**: Startup in the distribution and trading of process and food chemicals. Sales and commercial activities in regional markets such as Singapore, Malaysia, Indonesia, Thailand and Vietnam. **Responsibilities**: - Drive business growth through cold calling and regular visits - Build and manage relationships with key contacts at all levels -...

  • Accounting Executive

    4 months ago


    กรุงเทพมหานคร, Thailand บริษัท ดี.เอช.เอ.สยามวาลา จำกัด Full time

    วันนี้ - คุณสมบัติพื้นฐาน - งานประจำ- 3 - 5 ปี- กรุงเทพมหานคร- ปริญญาตรี- 25,000 - 40,000 บาท/เดือน- หน้าที่และความรับผิดชอบ - Job Description: - 1. Responsible for supporting the accounting...


  • กรุงเทพมหานคร, Thailand David Kennedy Recruitment Full time

    David Kennedy Recruitment is working with a BPO with great employee satisfaction ratings to find the Head of IB Partners and Business Development (Thai Speaking) Position: Head of IB Partners and Business Development (Thai Speaking) Location: Bangkok, Thailand Work Model: Remote Employment type: Service Agreement **Main Responsibilities** - Lead,...


  • กรุงเทพมหานคร, Thailand LINE Plus corporation Full time

    **Department**: Marketing & Communications Reporting directly to the Chief Marketing Officer (CMO), the Head of Brand Communications (E-Commerce & New Business) will be responsible for developing and executing comprehensive marketing communications strategies to build brand awareness among target audiences and drive the growth and engagement of our...

  • .NET Developer

    4 months ago


    กรุงเทพมหานคร, Thailand Brand New Day Full time

    Make a difference and join Brand New Day as a **.NET Developer** **To cut a long story short** Sure - the financial services sector can be very uncool and unsexy. But Brand New Day is definitely not like any other bank or insurer... We’re young, modern and independent. We believe in doing things our own way and challenging the status quo. Don’t believe...

  • Head Chef

    5 months ago


    กรุงเทพมหานคร, Thailand Stay Wellbeing & Lifestyle Resort Full time

    Well-known standalone restaurant in Phuket is looking for his next Star who will handle all culinary aspects of the Kitchen! The restaurant consist of 200 seats, both indoor and outdoor positioned as a high end brasserie. - Excellent culinary skills - Creative and up to date with the latest food trends - Present during the operation hours and at the pass...


  • กรุงเทพมหานคร, Thailand Ceva Logistics Full time

    CEVA Logistics provides global supply chain solutions to connect people, products and providers all around the world. Present in 170 countries and with more than 110,000 employees spread over 1,300 sites, we are well on our way to achieving our vision: to be a Top 5 global 3PL._ - We believe that our employees are the key to our success. We want to engage...


  • กรุงเทพมหานคร, Thailand Universal Music Group Full time

    We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans...