Head of Performance Marketing New
5 days ago
**Department**: Marketing & Communications
**Team**: Performance Marketing
We are seeking a highly experienced and strategic Head of Performance Marketing to lead and oversee the media planning and performance of all marketing campaigns for the company. Reporting directly to the Chief Marketing Officer (CMO), this role requires a visionary leader who can drive growth and optimize marketing performance across various channels to achieve key business objectives.
**Responsibilities**
- Lead Performance Marketing initiatives and be a champion for Performance Marketing across all products and services on LINE, driving growth in marketing and media performance
- Develop and implement a robust performance marketing strategy and execution plan to achieve key performance indicators (KPIs) such as GMV, Traffic, CTR, CVR, ROAS, and other related metrics
- Manage budgets and campaigns across all media channels to ensure a strong return on investment and an efficient media plan
- Explore new opportunities and innovative approaches to maximize marketing and media performance of all marketing campaigns
- Closely monitor and coach team members on the performance of all marketing campaigns, identify areas for improvement, and initiate marketing activities across internal and external media channels (e.g., LINE Official Account, LINE Ads, Facebook/Instagram Ads, Google Ads, X Ads, etc.) to achieve the team KPIs
- Measure and report the performance of all offline and online marketing campaigns, assessing them against goals (ROI and KPIs)
- Work closely with media agencies and internal teams to develop effective media plans, ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic, and owned media channels
- Identify and test new channels, recommending creative improvements based on findings
- Collaborate with top and senior management to share reports, improvement ideas, feedback, and results
- Track and monitor industry trends and competitors’ activities across all media platforms to update with internal teams
**Qualifications**
- Bachelor’s degree or higher in Marketing, Business Administration, or a related field (Master’s degree preferred)
- 15+ years in Performance Marketing, Media Planning and Optimization, or Online Marketing
- Substantial knowledge of both offline and online media platforms, especially online
- Strong analytical and problem-solving skills, proficiency in measurement tools and online marketing implications, and ability to see the strategic big picture while executing flawlessly
- Comfortable with ambiguity and able to work independently to find solutions with mínimal guidance
- Solid expertise in campaign and channel analysis and reporting, including LINE ecosystem and other social media platforms, such as Google Analytics, etc.
- Excellent analytical skills for leveraging data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations
- Proven leadership skills with the ability to inspire and motivate cross-functional teams to achieve excellence
- Excellent verbal and written communication skills in both Thai and English
**Location**
LINE Thailand Head Office, Gaysorn Tower, Bangkok
-
Head of Performance Marketing
7 days ago
วัฒนา, กรุงเทพมหานคร, Thailand Property Scout Thailand Full timeFast career development. International work culture in a proptech startup. Health insurance & Social Security. As the Head of Performance Marketing of PropertyScout, your primary responsibility is to develop and execute marketing strategies that drive user acquisition, engagement, and conversion. Your role is crucial in ensuring the success and ambitious...
-
Performance Marketing Senior Manager New
3 weeks ago
กรุงเทพมหานคร, Thailand LINE Plus corporation Full time**Department**: Marketing & Communications **Team**: Performance Marketing **Responsibilities** - Champion Performance Marketing on assigned products and services to drive growth in marketing and media performance - Develop and execute a strong performance marketing strategy and execution plan to achieve KPIs such as GMV, Traffic, CTR, CVR, ROAS, and other...
-
Marketing Executive
7 days ago
กรุงเทพมหานคร, Thailand Glanbia Performance Nutrition Full timeJoin the worlds #1 Sports Nutrition brand! At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals! We are a global leader in performance nutrition and have a portfolio of brands, including Optimum Nutrition (ON), BSN, Isopure. The Marketing Executive will be responsible...
-
Marketing Executive
3 weeks ago
กรุงเทพมหานคร, Thailand Glanbia Performance Nutrition Full timeJoin the worlds #1 Sports Nutrition brand! At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals! We are a global leader in performance nutrition and have a portfolio of brands, including Optimum Nutrition (ON), BSN, Isopure. The Marketing Executive will be responsible...
-
Senior Performance Marketing
3 weeks ago
กรุงเทพมหานคร, Thailand SkillLane Education Co., Ltd. Full time**Company Overview **SkillLane Story** **Our Culture & Environment** **Job Summary: **Responsibilities**: - Work closely with the Manager and Team, head of each products to deliver top quality marketing and communication operations. - **Corporate Marketing (B2B)**:Oversee the planning, direction, and execution of B2B marketing and communication with...
-
กรุงเทพมหานคร, Thailand Flora Food Group Full time**About Flora Food Group** We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together...
-
Performance Marketing Senior Manager
1 day ago
กรุงเทพมหานคร, Thailand LINE Plus corporation Full time**Department**: Marketing & Communications **Team**: Strategic Planning & Performance Marketing **Responsibilities** - Be a champion for Performance Marketing on assign products and services to drive growth in marketing and media performance - Develop and execute strong performance marketing strategies and execution plans to achieve KPI such as GMV,...
-
Head of Marketing
3 weeks ago
กรุงเทพมหานคร, Thailand Reeracoen.co.th Full time**Job Title**: Head of Marketing, Real Estate/Home Living (Budget 150-200K) **Responsibilities**: Develop and execute marketing plans that align with the company's overall goals and objectives Develop and execute lead generation campaigns and strategies that drive new business Collaborate with the sales team to develop effective sales materials and...
-
Head of Marketing
2 days ago
วัฒนา, กรุงเทพมหานคร, Thailand Property Scout Thailand Full timeFast career development. International work environment. Employee stock options. Roles & ResponsibilitiesDevelop and implement a growth strategy focused both on financial gain (ROI positive buyer/tenant and owner leads) and partner satisfaction. Manage a team of currently 7 FTEs and 10 freelance writers across digital marketing (content/SEO, performance,...
-
Head of Growth Marketing
6 days ago
กรุงเทพมหานคร, Thailand PEOPLED. Full timeHead of Growth An Invitation to the dreamers When our international founders couldn't find a trustworthy beauty brand in South-East Asia at a reasonable price, they assembled a team of experts and built their own. Now, 3 years later, we're over 100,000 customers strong and growing fast. We're Divyne and we're on a mission to build the beauty brand of the...
-
Performance Marketing Manager
3 weeks ago
กรุงเทพมหานคร, Thailand Smart Search Recruitment Full timeOur client is the Thailand’s eCommerce platform in the beauty and healthcare sector in Thailand. Formed by a group of experienced entrepreneurs, our client has formed one of the most well-known online platforms for their customers to find and get unique promotions and a full-service online booking platform in Thailand. Established in Thailand in 2018, our...
-
Head of Line Service
2 days ago
กรุงเทพมหานคร, Thailand LINE Plus corporation Full time**Department**: Content & Services **Team**:Smart Channel As the Head of LINE Service (Smart Channel), you will be at the forefront of shaping and executing the strategic vision for Smart Channel to delivering the right content to the right user on LINE’s Chat tab, including the advertising space. This is a key leadership role to drive the service’s...
-
Performance Marketing
7 days ago
กรุงเทพมหานคร, Thailand PRTR Full timeOur client is a leading e-commerce platform for pre-owned cars with strong technology prowess. - Creating comprehensive marketing plans that align with business goals, target audience, and budget constraints. Establish measurable goals for campaigns. - Planning, executing, and optimizing paid search, display advertising, social media advertising, affiliate...
-
Head of Marketing
3 weeks ago
วัฒนา, กรุงเทพมหานคร, Thailand Property Scout Thailand Full timeFast career development in a team of successful serial entrepreneurs. Start-up Pace in an International work environment. Accident and health insurance on top of standard social security. Employee stock options. About PropertyScout. We are building a real estate transaction platform enabling a trusted buying, selling, and renting experience. Basically, it is...
-
Head of Brand Communications
5 days ago
กรุงเทพมหานคร, Thailand LINE Plus corporation Full time**Department**: Marketing & Communications Reporting directly to the Chief Marketing Officer (CMO), the Head of Brand Communications (E-Commerce & New Business) will be responsible for developing and executing comprehensive marketing communications strategies to build brand awareness among target audiences and drive the growth and engagement of our...
-
Head of Sales, New Building Solutions
5 days ago
จตุจักร, กรุงเทพมหานคร, Thailand Kone Full time**KONE moves two billion people every day.**As a global leader in the elevator and escalator industry, we employ over**60,000**driven professionals in more than**60**countries worldwide joined together by a shared purpose, to shape the future of cities.** **Why this role?** KONE Thailand is embarking upon an exciting growth phase and as such we are seeking...
-
Digital Marketing Account Manager
7 days ago
กรุงเทพมหานคร, Thailand Pronto Marketing Full timeCompany Description Pronto Marketing is a full-service WordPress agency providing website support and digital marketing services to over 1,000 small businesses around the world, primarily in the United States. Founded in 2008 in Thailand, we have a team of 80+ professionals comprising everything from developers, designers, copywriters to project managers,...
-
Marketing Manager
2 hours ago
กรุงเทพมหานคร, Thailand SkillLane Education Co., Ltd. Full time**Responsibilities**: - Work closely with the Head of Marketing and Strategy, leadership teams, head of each products to deliver top quality marketing and communication operations. - **Corporate Marketing (B2B)**:Oversee the planning, direction, and execution of B2B marketing and communication with accountability for the development and introduction of new...
-
Performance Marketing Executive
3 weeks ago
วัฒนา, กรุงเทพมหานคร, Thailand Property Scout Thailand Full timeSet Up and Optimize performance marketing campaigns on Facebook, IG, Twitter, TikTok, AdWords, GDN, YouTube and others. Execute marketing campaign of existing products (generate awareness, search marketing, call to action, shop impression). Strategize and manage digital marketing campaigns and summarize reports. Measure performance of digital marketing...
-
Performance Marketing Executive
3 weeks ago
วัฒนา, กรุงเทพมหานคร, Thailand Property Scout Thailand Full timeSet up and optimize performance marketing campaigns on Facebook, IG, Twitter, TikTok, AdWords, GDN, YouTube, and others. Execute marketing campaign for existing products (generate awareness, search marketing, call to action, shop impression). Strategize and manage digital marketing campaigns and summarize reports. Measure performance of digital marketing...