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Senior Corporate Marketing Manager

2 months ago

กรงเทพมหานคร, Thailand Argyll Scott MY Full time

**New**

**Location**:
***Bangkok***

**Salary**:
***Negotiable per month***

**Job Type**:
**Permanent**

**Sector**: Sales & Marketing

**Function**: Marketing, Media & Communications

**Contact**: Munlika Mavichak

**Expiry Date**: 14 March 2024

**Job Ref**: JN -012024-483526

Our client is seeking an experienced and highly skilled in digital and media management for a global beauty retail company. They are actively looking for **_Senior Corporate Marketing Manager _**to support the business.

**Key Accountabilities / Responsibilities**
- ** Strategic Marketing Planning**:Develop and execute comprehensive marketing strategies aligned with business objectives to enhance the brand presence and drive sales for the beauty retail business.
- ** Media Campaign Management**:Oversee the planning, execution, and optimization of multi-channel media campaigns, including traditional advertising, digital media, and influencer partnerships to maximize brand visibility and engagement.
- ** E-commerce Strategy**:Develop and implement strategies to optimize the e-commerce platform, enhance user experience, and increase online sales. Collaborate with the IT and web development teams to ensure seamless integration of marketing initiatives on the e-commerce platform.
- ** CRM Strategy**:Develop and implement customer relationship management (CRM) strategies to enhance customer retention, loyalty, and lifetime value through personalized communication and targeted promotions.
- ** Data Analytics and Insights**:Utilize data-driven insights to assess marketing campaign performance, customer behavior, and market trends, making informed decisions to optimize future strategies and maximize ROI.
- ** Brand Development**:Collaborate with cross-functional teams to ensure brand consistency across all touchpoints, reinforcing the brand identity and values in both online and offline channels.
- ** Product Launch Coordination**:Oversee the marketing aspects of new product launches, working closely with product development teams to create impactful marketing campaigns and ensure successful market entry.
- ** Budget Management**:Develop and manage marketing budgets effectively, allocating resources efficiently to achieve the highest possible return on investment.
- ** Team Leadership**:Provide leadership and guidance to the marketing team, fostering a collaborative and innovative work environment. Mentor and develop team members to enhance their skills and contribute to overall success.
- ** Market Research and Competitor Analysis**:Stay abreast of industry trends, conduct market research, and analyze competitor activities to identify opportunities and threats, adjusting marketing strategies accordingly.

***

**Desired Skills & Experience**
- At least 8 years of relevant experience in marketing, digital marketing, media management in Beauty, Agency or similar industry.
- Bachelor's Degree/ Master's Degree in Management Business, Information systems, Marketing, or related field.
- Strong Media and Digital Marketing Management
- Strong analytical and problem-solving skills with a data-driven approach.
- Exceptional leadership and team management abilities.
- Proactive, flexible, organized, hardworking with strong project management skills
- Fluent communication skill in both written and verbal English and Thai
- ** THAI NATIONALITY ONLY**

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.