Brand Manager
6 days ago
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, D&G, Laura Mercier and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.
Why Join Us?
At LUXASIA, we believe there is beauty within every talent - that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?
**Position purpose**:
Reporting to Country Manager
Brand Manager is responsible for providing in-depth market, industry and competitive analysis, planning and coordinating with Marketing and Sales Team for product launch or re-launch, defining and implementing innovative product management strategies and marketing programs, developing marketing and communication plan with the objective of reaching targets, coordinating and following up with agencies, production houses, medias and in-house interiors display to get the best result in time, evaluating marketing strategies and activities of the Company and competitor then presenting corrective resolution in order to meet company goal, and also working closely with sales team to provide essential information, sales tools, training and necessary supports.
**Key responsibilities**:
**PRIMARY OBJECTIVE**:
- To be a full-fledged “brand” manager of the designated brands and be responsible for P&L and budgets.
- Manage the marketing division and ensure that Marketing Executives & Trainers are effectively trained in order to maximize their marketing skills and know-how (after 6 mths or earlier).
- Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier).
- Achievement and accountability for individual brand targets - up to profit contribution level for each brand.
- Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.
- Develop brand specific marketing calendar.
- Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
- Develop and provide marketing collaterals (i.e. POS displays etc).
- Devise customer recruitment plans for each brand - eg. Workshops, promotional activities, etc.
- Devise customer retention programs and CRM brand-specific activities to drive brand sales.
- Accountability and tracking for the brands’ Advertising & Promotional Expenditure.
- Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.
- Stock forecasting on new and existing products (including GWPs) of brand responsible.
- Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.
- Work with sales team to provide support to garner entry into alternative distribution channels.
- Develop strong and good working relationship with the media journalists.
- Conceptualize, plan and implementation of PR launches.
- Conceptualization and implementation of PR kits, releases etc.
- Compilation and valorization of press coverage by brand - especially on key launches and animations.
**SPECIFIC ACCOUNTABILITIES**:
**NUMERICAL OBJECTIVE**:
- Achievement and accountability for individual brand targets - up to profit contribution level for each brand.
- Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.
**MARKETING**:
- Develop brand specific marketing calendar.
- Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
- Develop and provide marketing collaterals (i.e. POS displays et
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