Brand Manager
5 months ago
Blackmores Group is an Australian publicly-listed company, with an extensive presence across Asia Pacific. Our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day. Recognising that you can’t have healthy people without a healthy planet, we’re strongly committed to embedding sustainability across our business and giving back to the communities in which we operate.
As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies.
**Purpose of role**:
To deliver Blackmores Thailand business objectives and profit targets through effective, efficient development and delivery of marketing initiatives to our consumers and channels.
**Responsibilities include**:
**Thailand Marketing development**
Understand target audience and interpret to marketing strategy initiatives.
- Develop local marketing initiatives, objectives, plans and targets for approval to implement
- Manage development and implementation of all local marketing activity
- Co-ordinate input of key stakeholders (internal and external) in development of local marketing plans
- Develop pack size and pricing recommendations to support market and internal pricing strategies
- Ensure marketing intelligence is received and analysed so that opportunities may be capitalised on as they occur and the effects of competitor activity minimised
**Portfolio Strategic Planning & Management**
- Lead the development and implementation of assigned portfolio strategies that will contribute to the organisation’s short and long-term business objectives.
- Develop and deliver annual budgets/target for market shares, brand awareness, volume, net revenue, profitability, and marketing expenditure for the assigned brand portfolio.
- Plan, monitor and evaluate of all marketing mix strategies and activations including effectiveness and efficiencies, adjust marketing strategy and plan to meet changing markets and competitive conditions for assigned portfolio.
- Responsible for brand portfolio demand forecasting, and its rationalisation strategy
**New Product Development & go-to-market (GTM) strategy**
- Working with NPD manager for NPD initiatives, including feedback on positioning, claims, packaging, pricing and agree launch promotional strategy
- Leveraging on technical knowledge, market trend and consumer insights, proactively seek new product/renovation opportunities by developing a robust innovation pipeline strategy.
- Ensure education activity is timely and in-line with marketing directives. Liaise with Customer Service to ensure appropriate content of programms and events
**Industry Engagement**
- Maintain necessary contact with major marketing suppliers, key retailers, industry associations and government representatives to achieve the objectives of the company
- Support management of relationships: creative and media buying agencies, promotional agency, sponsorships
- Analyse market and consumer research data to understand market and consumer needs
**Who are you?**
- Bachelor’s Degree or equivalent in Marketing and/ or Business Administration.
- Minimum 5 years of experience in brand /product management, commercial experience in marketing/trade marketing and sales, preferably in FMCG industries.
- Proven experience in developing and implementing integrated brand plans that are robust and effective with limited A&P budget.
- Demonstrates good insights generations and analytical skills to develop robust marketing strategies
- Effective cross-functional team player to lead team discussion and planning for brand portfolio to ensure successful delivery of marketing-led initiatives.
- Strong business and commercial acumen; understanding Blackmores strategies, as well as customer and consumer marketing environment.
- Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated._
-
Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand The Swatch Group Trading (Thailand) Limited Full time**Job description**: We are seeking a passionate and enthusiastic Brand manage who will manage Sales and Marketing for a key brand. With a very large potential on domestic market, this vital role will be managing the local team with dual reporting lines within Thailand and the headquarters in Switzerland, the incumbent is responsible for all aspects of the...
-
Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand The Swatch Group Trading (Thailand) Limited Full time**Job description**: We are seeking a passionate and enthusiastic Brand manage who will manage Sales and Marketing for a key brand. With a very large potential on domestic market, this vital role will be managing the local team with dual reporting lines within Thailand and the headquarters in Switzerland, the incumbent is responsible for all aspects of the...
-
Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand The Swatch Group Trading (Thailand) Limited Full time**The company** The Swatch Group Ltd is an international group active in the manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required for the watches sold by its 17 watch and jewelry brands as well as by its two retail brands, Tourbillon and Hour Passion. Discover our...
-
Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand The Swatch Group Trading (Thailand) Limited Full time**The company** The Swatch Group Ltd is an international group active in the manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required for the watches sold by its 17 watch and jewelry brands as well as by its two retail brands, Tourbillon and Hour Passion. Discover our...
-
Brand Manager
2 months ago
กรุงเทพมหานคร, Thailand Thai Beverage PCL Full timeInitiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.). Implement 360 communication plan and manage cross-functional and agencies. Monitor all brand activities are smoothly executed and aligned with brand strategy. Analyze market and consumer data to evaluate brand...
-
Brand Manager
24 hours ago
กรุงเทพมหานคร, Thailand Nestlé Nutrition Full timeWe're Nestle. We are the world's leading food and beverage company that contributes to Thailand's economy, society and the environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'. **POSITION SNAPSHOT** Location: Bangkok Head Office Company:...
-
Brand Manager
6 months ago
กรุงเทพมหานคร, Thailand PRTR Full timeOur clients are major Japanese snack companies, which account for more than 50% of the snack market in Japan. **Responsibilities** - Managing all aspects of brand/marketing activities of assigned brands both ATL & BTL. - Creating product planning and executing new product launches into prospect channels. - Setting timelines and executing marketing...
-
Brand Manager
1 month ago
กรุงเทพมหานคร, Thailand LUXASIA Full time**Position Purpose**: This role as Brand Manager of a leading luxury skincare brand will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. Working together with the General Manager and Regional Brand General Manager, this role will...
-
Brand Manager
5 months ago
ราชเทวี, กรุงเทพมหานคร, Thailand LUXASIA Full timeLUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest...
-
Brand Manager
5 months ago
สาทร, กรุงเทพมหานคร, Thailand Pinnacle Gastro Co., Ltd. Full timeDevelopment and direction of the brand to build long term customer loyalty. Create marketing campaigns in line with our visions. In charge of leading the communication plan, events, POS development, portfolio, etc. In depth understanding of the brand and products. Monitor and analysis of data and surrounding business and competitive environment to adapt our...
-
Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand Johnson & Johnson Full time**Brand Manager - Acuvue** **PURPOSE** Co-ordinate with team to develop marketing activities (Launch event for consumer/ECP, Roadshow activities, In-store activities etc) to ensure alignment with strategy to drive contact lens business growth in Thailand **WORKING RELATIONSHIPS** 1. Internal: Sales, Marketing, Professional Affairs, Accounting, Finance...
-
Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand Pasona HR Consulting Recruitment (Thailand) Co.,Ltd Full timeJob ID 51528 Business Trading Job Detail - Analyze and market research to keep up to date with behavior, customer - trends, market situation, customer need or problem and competitors. - Develop and implement effective marketing strategies and plans to achieve - brand objectives. (Available products and new products) - Analyze data to evaluate the results...
-
Brand Manager
3 months ago
บางบอน, กรุงเทพมหานคร, Thailand บริษัท คลินตัน อินเตอร์เทรด จำกัด Full timeBrand Manager รับสมัครด่วน สถานที่ปฏิบัติงาน : กรุงเทพมหานคร(เขตบางบอน) สาขาอาชีพหลัก : การตลาด/PR สาขาอาชีพรอง : Brand Marketing รูปแบบงาน :...
-
Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand Colgate-Palmolive Full timeNo Relocation Assistance Offered 154211 - Bangkok, Bangkok, Thailand **Brand Manager** **Location: Bangkok, Thailand** **Main Purpose**: **Overall, the Senior Brand Manager/ Brand Manager is responsible for managing assigned subcategory /brand at the hub level to achieve the agreed market share and P&L/financial objectives, in line with the company...
-
Brand Content Manager
5 months ago
กรุงเทพมหานคร, Thailand Colgate-Palmolive Full timeNo Relocation Assistance Offered 154564 - Bangkok, Bangkok, Thailand **Position: Brand Content Manager** **Department: Impactful Brand Experience Team (Digital Marketing/ Media)** **Business: FMCG (Brand - Colgate, Protex, Care, Palmolive)** **Location: BKK, Thailand** **Job Purpose**: A critical leadership role within the Impactful Brand Experience (IBE)...
-
Brand Manager
6 months ago
กรุงเทพมหานคร, Thailand LUXASIA Full time**Key responsibilities**:PRIMARY OBJECTIVE**: - To be a full-fledged “brand” manager of the designated brands and be responsible for P&L and budgets. - Manage the marketing division and ensure that Marketing Executives & Trainers are effectively trained in order to maximize their marketing skills and know-how (after 6 mths or earlier). - Provide...
-
Senior Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand LUXASIA Full timeLUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest...
-
Senior Brand Manager
5 months ago
กรุงเทพมหานคร, Thailand LUXASIA Full time**Position purpose**: Reporting to Country Manager, this role is responsible for providing in-depth market, industry, and competitive analysis, planning and coordinating with the Marketing and Sales Team for a product launch or re-launch, defining and implementing innovative product management strategies and marketing programs, and developing marketing and...
-
Assistant Brand Manager/ Sr. Brand Associate
5 months ago
ห้วยขวาง, กรุงเทพมหานคร, Thailand Thai Beverage PCL Full time5 years experience in brand management. Experience in using Nielsen and Sales data. Fluent in English communication&presentation. Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.). Implement 360 communication plan and manage cross-functional and agencies. Monitor...
-
Brand Manager, Moccona
5 months ago
ดินแดง, กรุงเทพมหานคร, Thailand JACOBS DOUWE EGBERTS Full timeBrand Manager, MOCCONA - Marketing - Khet Din Daeng - Full-time - Thailand To responsible for portfolio deployment, range management, campaign translation and execution, artwork translation, brand management and compiling and sharing key market insight conform agreed brand meaning and visual identity. - Manages product adaptations within the context of...