Senior Brand Manager
2 days ago
Our client is a leading FMCG company. They are currently looking for a Senior Brand Manager.
- Delivering the business growth and profitability as company’s target.
- Developing the assigned portfolio and brand strategies to ensure achievement of business targets.
- Translating the strategies into integrated marketing plan.
- Leading the team to develop impactful marketing plan with actionable activities.
- Ensuring the successful implementation of approved marketing programs towards achieving the set objectives.
- Managing the A&P budget to ensure the most efficiency in order to achieve business objectives.
- Supervising and coaching the team to achieve performance target and develop team’s skills.
- Translating the business objectives into brand’s and product’s strategic direction.
- Leading the team to translate strategic direction into integrated marketing plan.
- Developing the portfolio strategies/brand with brand implement brands plan to ensure that brand objectives are achieved.
- Leading the team and cross functions to initiate and manage new product development projects to ensure timely launch plan.
- Seeking for consumers understanding through consumer insight development, habits and attitude study from researches information as well as regular market /home visits to seize market opportunity and continue building brand equity on consumer’s mind.
- Managing and monitoring on brand expenditure of total brands and understand any elements cost that will impact to brand profitability.
- Working closely with internal resources (Sales Team, trade marketing, supply Chain, financial etc) to ensure that product and brand activities are correctly managed as agreed business plan.
- Managing outside resources (agencies, research companies, suppliers and etc.) to ensure that all brand activities are in line as objectives.
- Planning, leading, supervising, coaching, and motivating the responsible subordinates (ABM) to achieve the common goals/targets.
- Showing and making clear understanding to the subordinates about their career path. And if necessary, provide a supervision and good motivation in case they lack some skills so that they can deliver performance and finally reach to higher position level in the future.
**Qualifications**:
- Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Management or equivalent.
- Previous experiences in Soy or Plant-based milk/products would be an advantage.
- Minimum 5-7 years of brand management experience in FMCG.
- Good organizational and planning skills.
- Strong adaptability, good people skills.
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