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Brand Manager

7 months ago

กรงเทพมหานคร, Thailand Colgate-Palmolive Full time

No Relocation Assistance Offered
154211 - Bangkok, Bangkok, Thailand

**Brand Manager**
**Location: Bangkok, Thailand**

**Main Purpose**:
**Overall, the Senior Brand Manager/ Brand Manager is responsible for managing assigned subcategory /brand at the hub level to achieve the agreed market share and P&L/financial objectives, in line with the company strategies.**

**Main Responsibilities**:

- ** Leverages local knowledge of consumers & shoppers, competitors, and local market dynamic to enhance competitiveness and accelerate business growth**
- ** Development & timely implementation of IMC Campaign, New product launch in cooperation with local countries**
- ** Actively participates in the Commercial Business Planning (CBP) across markets to identify & provide solutions to address business gaps and opportunities**
- ** Lead & coordinate closely with cross functional teams e.g. Retail Marketing, Supply Chain, Packaging to develop promotion plans, new product launches, and promotion bundles**
- ** Cooperates with Division Category teams regarding Division/Local campaigns implementation and results**

**Marketing Strategy**:

- ** Coordinates the implementation of the overall subcategory & brand strategies including 5P guidelines to achieve/exceed market share & financial objectives**
- ** Actively participates in Division Go-to-Market teams**
- ** Works with Insights & Research team on preparing actionable recommendations to address ongoing business challenges**
- ** Develops the regional new product launch plans**
- ** Actively communicates with local markets, providing comments and feedback to specific plans developed by local RM**:

- ** Adaptation of shopper marketing programs (RE & specific customers)**
- ** the new category demand program concepts including cross-category platforms**
- ** RE and customer collaboration specific program concepts**
- ** Cooperates with countries to work out the country pricing strategy based on the agreed regional strategy**
- ** Develops category & brand portfolio strategy including SKU management recommendations for the IDC hub**
- ** Manage assigned A&P spending**

**Media Management**:

- ** Understand media strategy guidelines & updates to countries and Media agencies for the subcategory**
- ** Approves and coordinates media priorities, media plan revisions and budget shifts/changes for the subcategory by country**
- ** Supervises and approves media planning & buying for the subcategory by country**
- ** Supervises and approves adaptations of media copies for all markets for the assigned subcategory**

**New Product Development**:

- ** Develops master materials (key visuals, media support, master POP/KV) to support new product launches**
- ** Works with other countries team to conduct new product launches plans**

**Support for the Local Commercial Activation**:

- ** Provides feedback on the final materials for the overall country/category grid of commercial events & promotions customized by RM teams**
- ** Provides expertise and consultations to the local markets to address the specific SOM issues, when applicable**
- ** Communicates regularly with local retail marketing teams. Actively participates in monthly meetings/calls with regional and local retail marketing category teams to update on key activities regarding business results, NPD, event/material updates, A&P budget updates, country specific projects and business challenges**

**Marketing Budget Review & Mid-Year Review**:

- ** Develops Budget Review strategies & plans for Division approval**
- ** Develops budgets / A&P by subcategory and brand**
- ** Supervises preparation of marketing charts for Budget Review in cooperation with Retail Marketing (SOM/SOV, Pricing, Distribution, Promo Flowcharts) and Media Agency (Media Flowcharts, Media Strategy). Coordinates with business analysts to use centralized & automated reporting tools where possible to prepare charts by country (e.g. SOM, pricing, etc.)**

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.