Brand Manager

5 months ago


กรงเทพมหานคร, Thailand Colgate-Palmolive Full time

No Relocation Assistance Offered
154211 - Bangkok, Bangkok, Thailand

**Brand Manager**
**Location: Bangkok, Thailand**

**Main Purpose**:
**Overall, the Senior Brand Manager/ Brand Manager is responsible for managing assigned subcategory /brand at the hub level to achieve the agreed market share and P&L/financial objectives, in line with the company strategies.**

**Main Responsibilities**:

- ** Leverages local knowledge of consumers & shoppers, competitors, and local market dynamic to enhance competitiveness and accelerate business growth**
- ** Development & timely implementation of IMC Campaign, New product launch in cooperation with local countries**
- ** Actively participates in the Commercial Business Planning (CBP) across markets to identify & provide solutions to address business gaps and opportunities**
- ** Lead & coordinate closely with cross functional teams e.g. Retail Marketing, Supply Chain, Packaging to develop promotion plans, new product launches, and promotion bundles**
- ** Cooperates with Division Category teams regarding Division/Local campaigns implementation and results**

**Marketing Strategy**:

- ** Coordinates the implementation of the overall subcategory & brand strategies including 5P guidelines to achieve/exceed market share & financial objectives**
- ** Actively participates in Division Go-to-Market teams**
- ** Works with Insights & Research team on preparing actionable recommendations to address ongoing business challenges**
- ** Develops the regional new product launch plans**
- ** Actively communicates with local markets, providing comments and feedback to specific plans developed by local RM**:

- ** Adaptation of shopper marketing programs (RE & specific customers)**
- ** the new category demand program concepts including cross-category platforms**
- ** RE and customer collaboration specific program concepts**
- ** Cooperates with countries to work out the country pricing strategy based on the agreed regional strategy**
- ** Develops category & brand portfolio strategy including SKU management recommendations for the IDC hub**
- ** Manage assigned A&P spending**

**Media Management**:

- ** Understand media strategy guidelines & updates to countries and Media agencies for the subcategory**
- ** Approves and coordinates media priorities, media plan revisions and budget shifts/changes for the subcategory by country**
- ** Supervises and approves media planning & buying for the subcategory by country**
- ** Supervises and approves adaptations of media copies for all markets for the assigned subcategory**

**New Product Development**:

- ** Develops master materials (key visuals, media support, master POP/KV) to support new product launches**
- ** Works with other countries team to conduct new product launches plans**

**Support for the Local Commercial Activation**:

- ** Provides feedback on the final materials for the overall country/category grid of commercial events & promotions customized by RM teams**
- ** Provides expertise and consultations to the local markets to address the specific SOM issues, when applicable**
- ** Communicates regularly with local retail marketing teams. Actively participates in monthly meetings/calls with regional and local retail marketing category teams to update on key activities regarding business results, NPD, event/material updates, A&P budget updates, country specific projects and business challenges**

**Marketing Budget Review & Mid-Year Review**:

- ** Develops Budget Review strategies & plans for Division approval**
- ** Develops budgets / A&P by subcategory and brand**
- ** Supervises preparation of marketing charts for Budget Review in cooperation with Retail Marketing (SOM/SOV, Pricing, Distribution, Promo Flowcharts) and Media Agency (Media Flowcharts, Media Strategy). Coordinates with business analysts to use centralized & automated reporting tools where possible to prepare charts by country (e.g. SOM, pricing, etc.)**

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.


  • Brand Manager

    5 months ago


    กรุงเทพมหานคร, Thailand The Swatch Group Trading (Thailand) Limited Full time

    **Job description**: We are seeking a passionate and enthusiastic Brand manage who will manage Sales and Marketing for a key brand. With a very large potential on domestic market, this vital role will be managing the local team with dual reporting lines within Thailand and the headquarters in Switzerland, the incumbent is responsible for all aspects of the...

  • Brand Manager

    5 months ago


    กรุงเทพมหานคร, Thailand The Swatch Group Trading (Thailand) Limited Full time

    **Job description**: We are seeking a passionate and enthusiastic Brand manage who will manage Sales and Marketing for a key brand. With a very large potential on domestic market, this vital role will be managing the local team with dual reporting lines within Thailand and the headquarters in Switzerland, the incumbent is responsible for all aspects of the...

  • Brand Manager

    5 months ago


    กรุงเทพมหานคร, Thailand The Swatch Group Trading (Thailand) Limited Full time

    **The company** The Swatch Group Ltd is an international group active in the manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required for the watches sold by its 17 watch and jewelry brands as well as by its two retail brands, Tourbillon and Hour Passion. Discover our...

  • Brand Manager

    5 months ago


    กรุงเทพมหานคร, Thailand The Swatch Group Trading (Thailand) Limited Full time

    **The company** The Swatch Group Ltd is an international group active in the manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required for the watches sold by its 17 watch and jewelry brands as well as by its two retail brands, Tourbillon and Hour Passion. Discover our...

  • Brand Manager

    2 months ago


    กรุงเทพมหานคร, Thailand Thai Beverage PCL Full time

    Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.). Implement 360 communication plan and manage cross-functional and agencies. Monitor all brand activities are smoothly executed and aligned with brand strategy. Analyze market and consumer data to evaluate brand...

  • Brand Manager

    21 hours ago


    กรุงเทพมหานคร, Thailand Nestlé Nutrition Full time

    We're Nestle. We are the world's leading food and beverage company that contributes to Thailand's economy, society and the environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'. **POSITION SNAPSHOT** Location: Bangkok Head Office Company:...

  • Brand Manager

    6 months ago


    กรุงเทพมหานคร, Thailand PRTR Full time

    Our clients are major Japanese snack companies, which account for more than 50% of the snack market in Japan. **Responsibilities** - Managing all aspects of brand/marketing activities of assigned brands both ATL & BTL. - Creating product planning and executing new product launches into prospect channels. - Setting timelines and executing marketing...

  • Brand Manager

    1 month ago


    กรุงเทพมหานคร, Thailand LUXASIA Full time

    **Position Purpose**: This role as Brand Manager of a leading luxury skincare brand will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. Working together with the General Manager and Regional Brand General Manager, this role will...

  • Brand Manager

    5 months ago


    ราชเทวี, กรุงเทพมหานคร, Thailand LUXASIA Full time

    LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest...

  • Brand Manager

    5 months ago


    สาทร, กรุงเทพมหานคร, Thailand Pinnacle Gastro Co., Ltd. Full time

    Development and direction of the brand to build long term customer loyalty. Create marketing campaigns in line with our visions. In charge of leading the communication plan, events, POS development, portfolio, etc. In depth understanding of the brand and products. Monitor and analysis of data and surrounding business and competitive environment to adapt our...

  • Brand Manager

    5 months ago


    กรุงเทพมหานคร, Thailand Johnson & Johnson Full time

    **Brand Manager - Acuvue** **PURPOSE** Co-ordinate with team to develop marketing activities (Launch event for consumer/ECP, Roadshow activities, In-store activities etc) to ensure alignment with strategy to drive contact lens business growth in Thailand **WORKING RELATIONSHIPS** 1. Internal: Sales, Marketing, Professional Affairs, Accounting, Finance...

  • Brand Manager

    5 months ago


    กรุงเทพมหานคร, Thailand Pasona HR Consulting Recruitment (Thailand) Co.,Ltd Full time

    Job ID 51528 Business Trading Job Detail - Analyze and market research to keep up to date with behavior, customer - trends, market situation, customer need or problem and competitors. - Develop and implement effective marketing strategies and plans to achieve - brand objectives. (Available products and new products) - Analyze data to evaluate the results...

  • Brand Manager

    3 months ago


    บางบอน, กรุงเทพมหานคร, Thailand บริษัท คลินตัน อินเตอร์เทรด จำกัด Full time

    Brand Manager รับสมัครด่วน สถานที่ปฏิบัติงาน : กรุงเทพมหานคร(เขตบางบอน) สาขาอาชีพหลัก : การตลาด/PR สาขาอาชีพรอง : Brand Marketing รูปแบบงาน :...

  • Brand Content Manager

    5 months ago


    กรุงเทพมหานคร, Thailand Colgate-Palmolive Full time

    No Relocation Assistance Offered 154564 - Bangkok, Bangkok, Thailand **Position: Brand Content Manager** **Department: Impactful Brand Experience Team (Digital Marketing/ Media)** **Business: FMCG (Brand - Colgate, Protex, Care, Palmolive)** **Location: BKK, Thailand** **Job Purpose**: A critical leadership role within the Impactful Brand Experience (IBE)...

  • Brand Manager

    5 months ago


    กรุงเทพมหานคร, Thailand Blackmores Group Full time

    Blackmores Group is an Australian publicly-listed company, with an extensive presence across Asia Pacific. Our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day. Recognising that you can’t have healthy...

  • Brand Manager

    6 months ago


    กรุงเทพมหานคร, Thailand LUXASIA Full time

    **Key responsibilities**:PRIMARY OBJECTIVE**: - To be a full-fledged “brand” manager of the designated brands and be responsible for P&L and budgets. - Manage the marketing division and ensure that Marketing Executives & Trainers are effectively trained in order to maximize their marketing skills and know-how (after 6 mths or earlier). - Provide...

  • Senior Brand Manager

    5 months ago


    กรุงเทพมหานคร, Thailand LUXASIA Full time

    LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest...

  • Senior Brand Manager

    5 months ago


    กรุงเทพมหานคร, Thailand LUXASIA Full time

    **Position purpose**: Reporting to Country Manager, this role is responsible for providing in-depth market, industry, and competitive analysis, planning and coordinating with the Marketing and Sales Team for a product launch or re-launch, defining and implementing innovative product management strategies and marketing programs, and developing marketing and...


  • ห้วยขวาง, กรุงเทพมหานคร, Thailand Thai Beverage PCL Full time

    5 years experience in brand management. Experience in using Nielsen and Sales data. Fluent in English communication&presentation. Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.). Implement 360 communication plan and manage cross-functional and agencies. Monitor...

  • Brand Manager, Moccona

    5 months ago


    ดินแดง, กรุงเทพมหานคร, Thailand JACOBS DOUWE EGBERTS Full time

    Brand Manager, MOCCONA - Marketing - Khet Din Daeng - Full-time - Thailand To responsible for portfolio deployment, range management, campaign translation and execution, artwork translation, brand management and compiling and sharing key market insight conform agreed brand meaning and visual identity. - Manages product adaptations within the context of...