Senior Brand Manager
3 weeks ago
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents which shapes the face of luxury beauty, and delight consumers daily across our growing footprint of 15 markets. Come join us now.
The Senior Brand Manager is responsible for providing in-depth market, industry, and competitive analysis, planning and coordinating with the Marketing and Sales Team for a product launch or re-launch, defining and implementing innovative product management strategies and marketing programs, and developing marketing and communication plan with the objective of reaching targets, coordinating and following up with agencies, production houses, media, and in-house interiors display to get the best result in time, evaluating marketing strategies and activities of the Company and competitor then presenting a corrective resolution in order to meet company goal, and also working closely with sales team to provide essential information, sales tools, training, and necessary supports.
**1) PRIMARY OBJECTIVE**:
- To be a full-fledged “brand” manager of the designated brands and be responsible for P&L and budgets.
- Manage the marketing division and ensure that Marketing Executives & Trainers are effectively trained in order to maximize their marketing skills and know-how (after 6 months or earlier).
- Provide leadership direction to the team and strengthen brands’ market presence (after 6 moths or earlier).
**2) SPECIFIC ACCOUNTABILITIES**:
**NUMERICAL OBJECTIVE**:
- Achievement and accountability for individual brand targets - up to the marketing contribution level for each brand.
- Tracking of sales on monthly basis by brand. Key reports include: retail & wholesale sales analysis by brand, by channel and contribution (%) by SKU.
**MARKETING**:
- Develop brand-specific marketing calendar.
- Conceptualize, plan and ensure timely implementation of launches, promotions and brand-specific animations, and consumer events.
- Develop and provide marketing collaterals (i.e. POS displays etc).
- Devise customer recruitment plans for each brand - eg. Workshops, promotional activities, etc.
- Devise customer retention programs and CRM brand-specific activities to drive brand sales.
- Accountability and tracking for the brands’ Advertising & Promotional Expenditure.
**INVENTORY**:
- Accountability for individual brands’ inventory levels in order to maintain a healthy inventory turnover ratio on each brand.
- Stock forecasting on new and existing products (including GWPs) of the brand responsible.
- Working with internal forecasting teams to develop rolling forecasts in order to manage overall inventory levels.
**DISTRIBUTION**:
- Work with the national sales team to provide support to garner entry into alternative distribution channels.
**PR**:
- Develop a strong and good working relationship with the media journalists
- Conceptualize, plan, and implementation of PR launches.
- Conceptualization and implementation of PR kits, releases etc.
- Compilation and valorization of press coverage by brand - especially on key launches and animations.
**DIVISION MANAGEMENT**:
- Provide leadership, guidance, and direction for team members towards building and strengthening internal department structure.
**OTHERS**:
- Able to react to change productively and handle other essential tasks as assigned.
- To have a strong and good working relationship with the principals.
- To have a strong and good working relationship with the Trade.
**Requirements**:
THE REQUIREMENTS
- Female or Male, age over 35years old / Thai nationality
- Marketing or Sales experience in the beauty industry is required
- Strong presentation and communication skills
- Marketing type, initiative, dynamic, highly committed and result-oriented
- Experience in marketing budget planning and P&L analytical
- Pleasant and Mature personality, well-organized and hard-working style
- Good at problem-solving, quick to respond, and able to work outside when needs
- Excellent, proven interpersonal, verbal, and written communications skills
- Excellent computer literacy in MS Office (Word, Excel, PowerPoint)
- Fluent in English language skills
**PREFERRED BACKGROUND EXPERIENCE**:
- Require at least 10yrs. experience in product/brand management, at least 5 yrs. of which at the management level
- Some retail background or have worked in companies with retail counters in department stores will be
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