Brand Manager
2 days ago
**Brand Manager (Personal Care)**
**REPORTS TO:Colgate Brand Lead**
**LOCATION: Bangkok, Thailand**
**MAIN PURPOSE**:
**Overall, the Group Brand Manager/ Senior Brand Manager is responsible for managing assigned subcategory /brand at the hub level to achieve the agreed market share and P&L/financial objectives, in line with the company strategies.**
**MAIN RESPONSBILITIES**
- ** Leads integration of the countries and other functions needs and confirming with them the details of the commercial activity plans.**
- ** Cooperates with Division Category teams to finalize the programmes for the category.**
- ** Leverages knowledge of market dynamics, consumers & shoppers, competitors to enhance competitiveness and accelerate business growth for the assigned subcategories.**
- ** Lead Brand Growth Plan development & timely implementation of commercial plans for the assigned subcategories in cooperation with countries.**
- ** Actively participates for specific category in the Commercial Business Planning (CBP) across markets as per defined process.**
**Marketing Strategy**
- ** Lead development of Brand Growth Plan to improve brand health and accelerate brand growth**
- ** Coordinates the implementation of the overall sub-category & brand strategies agreed with Division, including 5P guidelines to achieve/exceed market share & financial objectives.**
- ** Actively participates in Division Go-to-Market teams.**
- ** Works with Insights & Research team on preparing the actionable recommendations to address ongoing business challenges.**
- ** Develops the regional new product launch plans.**
- ** Actively communicates with local markets, providing comments and feedback to specific plans developed by local RM**:
- **adaptation of shopper marketing programs (RE & specific customers)**- **the new category demand program concepts including cross-category platforms**- **RE and customer collaboration specific program concepts**
- ** Cooperates with countries to work out the country pricing strategy based on the agreed regional strategy.**
- ** Develops category & brand portfolio strategy & SKU management recommendations for the hub.**
**Media Management**
- ** Leads/develops and communicates media strategy guidelines & updates to countries and Media agencies for the subcategory.**
- ** approves and coordinates media priorities, media plan revisions and budget shifts/changes for subcategory by country.**
- ** Supervises and approves media planning & buying for subcategory by country.**
- ** Supervises and approves adaptations of media copies for all markets for the assigned subcategory.**
**Key Performance indicators and financial Accountabilities**
**Is responsible for driving the following at the level**:
- **
Subcategory P&L**
- ** Subcategory Market Share**
- ** Key CS&L KPI’s for subcategory: DPA, SKU count, SLOB**
- ** Advertising subcategory budget**
- ** Effective & efficient spending management for subcategory taking into account brand and RM recommendations**
- ** SKU simplification**
**New Product Development**
- ** Develops master materials (key visuals, media support, master POP/KV) to support new product launches.**
- ** Works with countries the roll
- out new product launches plans**
**Support for the Local Commercial Activation**
- ** Provide feedback to the final materials for overall grid of commercial events & promotions customized by RM teams**
- ** Provides expertise and consultations to the local markets to address the specific SoM issues, when applicable**
- ** Communicates regularly with local retail marketing teams. Actively participates in monthly meeting/call with regional and local retail marketing category teams to update on key activities: business results, NPD, event/material updates, A&P budget updates, country specific projects and business challenges**
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
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