Brand Manager
6 months ago
**Brand Manager - Acuvue**
**PURPOSE**
Co-ordinate with team to develop marketing activities (Launch event for consumer/ECP, Roadshow activities, In-store activities etc) to ensure alignment with strategy to drive contact lens business growth in Thailand
**WORKING RELATIONSHIPS**
1. Internal: Sales, Marketing, Professional Affairs, Accounting, Finance and Supply Chain, Customer service team
2. External Business: Eye-Care Professionals, Optical chain owners & Partners Suppliers - Advertising/ PR/ Media/ Event Agency, Suppliers Government Agency - Thai FDA
**KEY ACCOUNTABILITIES**
1.ACUVUE Brand Communication: All brands Plan and run Online & Offline communication advertising by localized regional campaign and or initiated local brand activity in case of needed within budget. Supervising all media performance and optimize campaign performance quickly.
2. NPD Launch Lead NPI form process for new launch, Lead NPD launch plan and deck with develop IMC Plan/ Consumer Launch Event/ PR program /KOL review in stores. Handle Trade Launch Event (Optical Store Owner Launch Event & Eyes Care Professional - ECP Launch Event)
3. CONNECTED COMMERCE ACTIVATION:Develop brand platform communication for CC - LINE, MyACUVUE & MyACUVUE PRO Application, Online SIS,etc. Drive ACUVUE CC Campaign Awareness and Conversion.
4. Handle customer questions and requests related to brand campaign in all platform - LINE, FB, IG, Twitter, Tiktok, and MyACUVUE Application.
5. Festive Campaign Creation
6. Ensure activities and processes are followed both internal and external requirements
**Qualifications**:
**REQUIREMENTS**
- Degree in Marketing or Business Management
- 3 - 5 years proven experience in Marketing role
- Preferred Trade marketing experience.
- Proven experience of working successfully in a team and managing project teams.
- Strategic influencing, critical thinking, Strong budget management and analytical skills.
- Excellent verbal and written communication skills.
- Strong skill in taking care of media and advertising agencies preferred.
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