Brand Manager
1 day ago
Responsibility
- Responsible for end to end Sunday Group’s branding and activity including PR, above the line (ATL), below the line (BTL) marketing strategy.
- Build brand awareness via online and offline activities. Helping shape and communicate the company's vision and mission and translating brand elements into plans and go-to-market strategies.
- Responsible for press release writing on both TH and EN.
- Develop media strategy for the group company and work closely with external agencies and align with management for brand direction.
- Hands on and allocate branding annual marketing budget.
- Define corporate branding strategies to align with Sunday brand guidelines and company’s direction.
- Act as a brand guardian to oversee consistency by filtering every piece of work through guidelines and best practices.
- Enhance corporate identity and brand guidelines for Sunday Holdings Group.
- Manage a team of marketing people working on brand initiatives (i.e. events, public relation, and keynote speaking / planning) and work across the other teams for and execution.
Your Profile
- Bachelor’s degree in Marketing or any related field.
- More than 7 years of working experience in Marketing with at least 3 years in Brand Management or Product Marketing.
- Experience in building startup branding and O2O product marketing would be an advantage.
- Experience working in startups or/and fast-paced organizations would be an advantage.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Strong communication and organizational skills who can guide decision-making and alignment between parties toward a delightful art while achieving business goals.
- Mature, good team player, and flexible with an open mind attitude.
- Ability to meet tight deadlines and handle multiple projects simultaneously.
- Proficient in using Figma and strong in presentation tools.
- Keen of details and hands on for execution.
- Fluent in Thai and English both verbal and written communication and presentation skills.
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