Group Product Marketing Manager

6 days ago


กรงเทพมหานคร, Thailand AirAsia Full time

Responsible to overall go-to-market strategy, development, execution and optimization marketing campaigns, manage marketing calendar, lead integrated marketing team and control budget i.e. social media, digital marketing and creative team.
- Maintain and develop relationships with external partners, including business partners and agencies, to foster collaboration and drive business growth.
- Manage the P&L for the total international business, focusing on revenue and margin optimization.
- Develop and implement a comprehensive business strategy and commercial plan to achieve the company's growth objectives.
- Identify and pursue new business opportunities, conducting feasibility studies for potential international route expansions.
- Initiate and maximize communication channels in a cost-efficient manner, creative thinking to consistently create voice of routes aligned with brand.
- Plan and control PAP spending both inbound and outbound market to ensure effectiveness.
- Collaborate with cross-functional teams to align on strategic goals and ensure successful execution of business initiatives.
- Lead, mentor, and develop the marketing team, driving both outbound and inbound initiatives.
- Monitor and evaluate campaign result to achieve target performance.

**Qualifications**
- Master's or Bachelor’s degree in Business Administration, Marketing, or a related field
- Minimum of 10 years of experience in marketing, with at least 5 years in international business or a related field.
- Proven track record of managing P&L and driving revenue growth.
- Experience in leading and developing high-performing teams.
- Willingness to travel as needed to support regional initiatives and team engagement.
- Strong leadership and people management skills, with the ability to inspire and motivate diverse teams.
- Understanding of international market trends, cultural differences, and consumer behavior.
- Exceptional verbal and written communication skills, with the ability to convey complex ideas clearly.
- Proficiency in presenting to senior leadership and other stakeholders.

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.


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