Marketing Manager

2 weeks ago

กรงเทพมหานคร, Thailand Universal Music Group Full time

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

As a Marketing Manager, you will be mainly responsible for successfully (re)marketing the various label and artist catalogs assigned to you. You will work closely with Product management, Digital Distribution, Promotion and Social Media teams to design and implement marketing plans, and run campaigns with concrete goals, actions and budgets to achieve optimal commercial success.

About this role:
- Determine the marketing strategy based on project objectives and draw up marketing plans for a wide range of established artists and songs from RS labels. With a focus on introducing new audiences to the artist & music catalogs and re-awakening interest from existing / lapsed.- Together with the project teams, execute marketing plans and campaign timelines. Always staying on top of a project’s developments, identify new opportunities and translate these into actionable marketing strategies.- Keep in close contact about upcoming acquisitions. Take an active role in obtaining complete information in time for further rollout.- You will keep in tune with new trends and follow technological developments closely, indulging in conceptual thinking. We want innovative, disruptive thinking.- Establish and maintain project-related contact with external parties such as artists, labels, booking agencies, festivals and venues, publishers, media partners (RTV, print, online), influencers / agencies, media agencies, marketing & advertising agencies, brands etc.- Control cost, manage marketing budget and make a case for new investments and purchases of external campaigns.- Have a focus on digital touch points and how to use these to drive awareness and direct consumption of an artist’s catalog. Including DSP and streaming accounts, social media channels, 3rd party curators & community spaces. Including- Spotify
- /- Apple Music
- /- YouTube
- /- Amazon Music
- /- Beatport
- / Soundcloud / TikTok.- Work with our artists, PR, digital and wider marketing teams to tell compelling stories about specific tracks, artists, labels and musical eras.- To bring the music to life with new and existing audiences. With a focus on both long-form and short-form storytelling content and content creator opportunities.- Care as much about the detail as the holistic strategy. Understand the importance of product delivery, curation, artist profile maintenance, use of DSP-specific marketing toolkits to drive discovery and consumption. Alongside the big, fun stuff.- Work with the wider digital, product and marketing team to devise new digital and physical product strategies to drive increased consumption of our catalog. Including DSP waterfalling, remix products, compilation products, hi-def audio, edits and dynamic playlisting.- Work with the digital and streaming account management teams to devise DSP specific promotions for our releases.- Analyze and report performance results All aspects of marketing, number of streams, audience growth initiatives or other results, etc.

Desirable Traits:
- You have more than 5 years of experience in a similar role with a substantial track record in online/digital /content-based marketing;- You are aware of the dynamics and processes within the music industry and have good knowledge of the (social) media landscape;- You possess excellent organizational and communicative skills and have the ability to drive forward processes within project teams;- You have an analytical mind and have an ambitious, decisive and a problem-solving mentality;- You have an interest in combining new marketing approaches and strategies into catalog music that audiences have an existing relationship with;- You have demonstrable experience working closely with artists and artist managers;- You have experience of commissioning creative assets;- You enjoy dance music and the wider culture around it. Including storytelling and discovery;- You have an interest in combining new marketing approaches and strategies into catalog music that audiences have an existing relationship with;- You have demonstrable experience working closely with artists and artist managers;- You have experience of commissioning creative assets;-
- You’re in for a challenge and like dynamic working environments. You are used to working with strict deadlines, know how to prioritize and thrive under pressure;- You are an effective communicator and motivator, well-versed in the English language, both in speech and in writing.

Note: Only shortlisted applicants will be contacted.

About us:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses en

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