Group Product Manager

2 weeks ago


กรงเทพมหานคร, Thailand AirAsia Full time

**Job Description**:

- Manage a group of Ancillary Products (Core, Inflight, and Duty Free, Partnership products)
- Launch Products and Initiatives with integrating a marketing plan
- Manage marketing budget with efficient use of both online & offline media
- Prioritize and manage Regional campaigns with standardized branding - menu, catalog
- Manage Group ancillary partnership marketing and overseas ancillary marketing
- Control Ancillary A&P spending by product
- Drive the product and business planning including marketing strategy, development, and optimization of marketing campaign with cross-functional
- Analyze consumer needs, current market trends, competitive landscape for potential routing since ROI, and demand plan.
- Develop marketing calendar and route strategy by having end-to-end accountability of commercial delivery into the market and work closely with regional/local integrated marketing team, social media, digital marketing, and creative team to ensure Flight strategy is aligned to overall AirAsia
- Build on product messaging that sets new products apart from others in the market to give them a unique selling point.
- Work closely internally with the Network and Revenue team to establish routing by using creative channels to maximize promotional opportunities for Flight in a cost-efficient manner, building a consistent level of SOV as well as brand Enhance to create the best consumer experience by developing and monitoring funnel strategy including conversion.
- Constantly engage with local/station for better understanding and insight

**Qualifications**
- Master's degree in Marketing, Business administration, or other related fields
- At least 10 years of experience in marketing, preferably FMCG or e-commerce
- High leadership skills, be able to lead a team of and supervise and coach 2-3 Senior/Product managers under the team
- Come up with a strategic/marketing plan for the responsible routes as a group
- Have past experiences in digital marketing: digital campaigns, social media, online media, etc.
- Innovative, internet savvy, logical thinking with valid rational
- Good relationship
- building, and teamwork
- Good planning and managing performance of self
- Initiative and flexible
- Work well under pressure

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.



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