Product Marketing Manager

4 weeks ago

กรงเทพมหานคร, Thailand Qoala Full time

Fairdee Insurtech Co., Ltd. (part of the Qoala Group)

Have you ever aspired to build your own tech startup? Or join an early-stage startup in a leadership role to shape the company’s culture and future, and eventually impact the lives of millions of consumers?

If yes, join us at FairDee (Fairdee.co.th). FairDee is the Thailand brand of the Qoala Group. Qoala is the fastest growing venture-backed regional insurance technology (insurtech) startup with operations in Thailand, Indonesia, Malaysia, and Vietnam and an engineering hub in India. We are South East Asia’s largest omnichannel insurtech with a mission to provide millions of underinsured people across South East Asia with access to affordable and personalized insurance protection.

In Thailand, we do so by empowering small independent insurance agents with a digital insurance platform to serve their customers, and by collaborating with our partner insurers to create innovative and targeted insurance products for consumers. We have raised over USD 85 million and are backed by Tier 1 VC investors like Eurazeo, Sequoia Capital, Flourish Ventures, MDI Ventures, have a strong engineering culture and a leadership team who have had previous success in high growth companies like Traveloka, Practo and OVO, and corporates like BCG, Bain and Citibank.

Why join us?
- Create Impact: Be at the forefront of delivering positive change to the insurance industry by first scaling up our agent distribution network (we now have thousands of agents using our platform) and subsequently working with insurers to provide affordable and personalized insurance coverage to consumers via the network we have built.
- Cohesive people oriented culture: We have had our fair share of setbacks too and have continually overcome them with our resilience and ingenuity. This is possible because we have a flat and transparent culture where the success and challenges of the company are shared openly, and everyone is encouraged to voice out their ideas and concerns. We are also focused on providing learning opportunities for everyone to develop their own careers and skill sets.
- Leadership opportunity: This is an excellent opportunity for you to accelerate your career and learnings by taking on a leadership role at the fast-growing company and to experience the dynamism of working with a cohesive and motivated team.

**Product Marketing Manager**

As a Product Marketing Manager at Fairdee Insurance Broker, you will play a pivotal role in developing and executing innovative sales campaigns, bundling strategies, and promotion programs for our motor insurance products in collaboration with existing partners.

**Responsibilities**

1. Product Development
- Develop and execute new sales campaign mix, bundling, add-ons, and promotions for motor insurance products with existing partners.
- Support new product development and launches, collaborating with stakeholders and ensuring end-to-end processes
- Monitor sales performance and collaborate with partners to make necessary adjustments.

2. Product Marketing
- Support company marketing objectives, working closely with distribution channels and support teams.
- Gather market intelligence, track competitors' products, and provide analysis as requested.
- Ensure products are competitive and financially viable.
- Assist in overseeing the insurance product strategy and manage product proposals.
- Collaborate with cross-functional teams to develop insurance products aligned with the objectives and requirements of our partners.

3. Partner Relationship
- Establish and maintain strong relationships with business partners, understanding their specific needs and goals.
- Undertake additional assignments as directed by the immediate manager to meet business requirements.

**Requirements**:

- Bachelor's degree in marketing, business administration, finance, statistics, or a related field.
- Proven experience in the insurance industry, focusing on product development and partnership management.
- In-depth knowledge of insurance products, underwriting, and regulatory requirements.
- Strong interpersonal and communication skills to build and maintain relationships with partner organizations.
- Analytical skills to assess the financial viability and risk of new products.
- Project management skills to oversee the development and launch of new insurance products.
- Familiarity with insurance marketing strategies and sales support.
- Ability to adapt to changing market conditions and emerging trends.
- Excellent problem-solving skills and attention to detail.
- Knowledge of insurance technology and tools that aid in product development and distribution.
- Hold an Individual Broker License (Life and/or Non-life) would be advantageous.

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