Head of Corporate Branding and Marketing
2 days ago
**Roles & Responsibilities**
- Develop marketing strategies and communication plans in line with business strategy balancing Group and Company. Planning concepts by studying relevant information and material (Type of media, Target Group, Main Idea of communication, production timeline) and support & execute all marketing aspects for all channels.
- Give consultancy to other departments for any company and business communication material to public or outside entity. Manage and control all corporate events and business activities to get the optimal outcome.
- Preparing finished artwork and verifying proof with the media production house as well as coordinating with and managing agency partners. Create an enduring marketing message that results in increased sales and improving market share. Control all artwork to be align with corporate identity as well as create and implement plans to increase market share.
- Commissioning or conducting market research and overseeing market data analysis and evaluation. Creating marketing presentations for stakeholders. Support and develop pricing and budgeting co-allied all relevant marketing with business strategies.
- Collaborate with cross-functional teams - from creative, IT and production to product marketing and legal - to produce effective promotional materials.
- Developing schedules and maintaining deadlines and closely work with top management to advise the marketing information and trends as regular works.
- Be a core part of marketing perspectives likes Branding committee and other related marketing functions.
- Proactively approaching PR activities and focus on about how to create newly initiative drivers for the organization.
- Response and get feedback to insurance marketing environment professionally.
- Experienced Communications professional, at least 8 years of direct experience.
- Experienced in working at a start-up or high-growth enterprise.
- Experienced in internal corporate communications and /or external communications, social/ digital marketing, employee engagement
- Ability to think strategically and commercially
- Strong understanding of social media in a professional setting and how to leverage social media/viral messaging as part of a PR strategy
- Experienced in leading end to end projects.
- Able to build and manage a multidisciplinary team (i.e. copywriters, brand & communications associates, product/service marketers, etc.)
- Experienced in managing internal stakeholders and external 3rd party partners.
- A team player who is positive, hands on and able to get the best out of a team.
- Drive and resilience to deliver excellence amidst tight timelines and changing circumstances.
- Articulate written, visual and verbal communicator, excellent copy accuracy and proofreading skills; fluency in English is essential
ติดต่อฝ่ายทรัพยากรบุคคล
บมจ. ซมโปะ ประกันภัย (ประเทศไทย)
990 อาคารอับดุลราฮิมเพลซ ชั้น 12 ถนนพระราม4 แขวงสีลม เขตบางรัก กรุงเทพฯ 10500
**โทรศัพท์**:02-119-3000 # 1615
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