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Head of Brand Partnerships, Thailand

4 months ago

กรงเทพมหานคร, Thailand TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operation, Account Managers, Agency and partnerships, and Marketing Science. GBS is a dynamic, entrepreneurial, and ambitious client group.

**Responsibilities**:

- Write and execute on the Country Strategy to increase TikTok's share of revenue and partnership opportunities with Global, Regional and key national brands.
- Enhance TikTok's relationship with key advertisers, with a focus on developing relationships at CXO level.
- Work closely with team leads to define brand account plans to unlock investments and drive their business key performance metrics.
- Lead and Partner XFN teams to structure and execute operational and strategic initiatives.
- Develop annual and bimonthly business plans, synthesizing market data, agency analysis and defining the overall business approach to TikTok’s success.
- Deliver a plan to penetrate various brand organizations and verticals that drives alignment. Influence executive and day-to-day contacts to execute against these plans.
- Be adept at developing various marketing approaches such as performance, brand, retargeting, commerce to empower Brand Partners to leverage TikTok ad solutions, creative approaches, and ad tech infrastructure.
- Collaborate with measurement partners to create learning agendas to help teams and agencies better measure impact of TikTok and better adopt TikTok measurement solutions.
- Own Team forecasting and deliver accurate analysis to support team planning.
- Create persuasive sales narratives to help Team leverage market trends, case studies to position TikTok positively.
- Able to design and execute both scaled and focused market engagement tactics.
- Exceed sales goals for yourself and your team.
- Orchestrate plans with product teams and all cross-functional teams to guide organizational efforts towards stronger business outcomes that reflect market needs.
- Home in on relevant trends and opportunities in order to craft business cases that support any new requests and/or changes that alter product vision/roadmap.

**Qualifications**:

- BA/BS degree.
- 15 years of experience in ad sales, marketing and or brand development, or a sales-related media function, with a strong connection CMOs.
- Deep experience in driving brand and performance outcomes through media strategy and strong conceptual understanding of the synergistic role of media platforms.
- Demonstrated success leading and deploying the full mix of media and creative solutions will be an added advantage.
- Strong ability to work with partners outside the organization and proven record of influencing outcomes by creating win-win solutions and holding partners accountable to the agreed plans.
- Strong people management experience with the ability to influence cross-functional teams.
- Skilled storyteller with experience communicating the benefit of marketing opportunities to partners and brands.
- Established relationships with Leadership at agencies and key brands.
- Demonstrated understanding of digital media platforms and ad metrics.
- Self-starter, fast learner with a can-do spirit.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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