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Brand Executive

1 month ago

กรงเทพมหานคร, Thailand The Siam Cement PLC (SCG) Full time

Formulate and execute corporate branding strategy to support business strategy and sustainability / ESG (Environmental, Social, Governance) strategy.
Use data-driven insights to measure and continuously enhance corporate branding and corporate narrative.
Create various types of content and communication materials such as press releases, photo captions, artworks, posters, videos, social media posts, etc. through internal and external collaboration.
Organize events of various kinds and scales (press conferences, seminars, webinars, press briefing, MoU, PR photo shooting, CSR events).
Conduct media planning (own, earned, paid) to support key campaigns, working closely with media agencies to deliver cost-effective and high-impact paid media.
Establish and maintain relations with key media (industrial, business, innovation, sustainability, CSR, environmental).
Plan and execute crisis communications, monitoring and responding to issues on social media effectively and quickly to prevent escalation to crises to lessen impacts on stakeholders.
**คุณสมบัติ**: Bachelor's or Master's degree in Communication Designs, Communication Arts, Marketing, Business, Management, Economics, or related fields.
At least 5 years of work experience in communications, public relations, branding, marketing, and other related fields.
Excellent communication skills in Thai and English.
Deep understanding of corporate brand strategy, positioning, and segmentation for external audiences.
Ability to build deep relationships and networks with key media, decision makers, and influencers.
Strong media relations with leading traditional and online media outlets.
Ability to work through ambiguity and define a path forward through strategic planning and partnerships in order to drive outcomes.
Good personality, interpersonal skills, teamwork oriented, well-organized, and problem-solving skills.
Excellent communication skills - writing (news, script, presentation), translation, creative thinking, message crafting, having good taste for works.
Proficiency in MS Office (Word, PowerPoint) and social media (Familiarity with design software, photo / video editing software, or web design is advantageous.).
Ability to work in a team and independently.
Ability to deal with ad-hoc tasks and work under pressure.
**ติดต่อ**: Apisit อัฐ Maneeram.

**โทรศัพท์**: