Trade Marketing Manager
4 days ago
Our client is a leading bottling manufacturer of well-known global beverage brands.
Location: Laksi, Bangkok, Thailand.
**Key responsibilities**:
- Develop short-term and long-term channel strategies for all categories in the assigned channel.
- Develop present & future Pictures of Success by Channel by category or New Product with understanding of consumer and market trend.
- Develop annual ideation, planning & budgeting, and production, including point of sales materials and promotions of the specific channel to leverage with long-term strategies.
- Managing the point of sales material and Communication message by finding the most efficient solutions.
- Engage and leverage marketing intelligence resources to read and report results of activities and to provide recommendations and actions in the assigned channel.
- Ensures that the store feedback is taken into account by regularly visiting sales teams, customers, and stores.
- Work to adapt the Key Categories and Brands Strategies to each specific account by each channel. Lead the planning, preparation, presentation and implementation of the plans in each account/segment, working in full collaboration with Sales Leaders.
- Controlling and Monitoring P&L versus Target and recommending investment plan in own channel, and segments, objectives, and priorities of each segment following the Category Plan.
- Evaluate and analyze the promotion plan against KPI with recommendations on key success factors with recommendation and improvement plan for future action.
- Reflect market change with quick response and provide a defensive plan.
**Qualifications**:
- Bachelor’s or Master’s Degree in Marketing, Administrative Management, or a related field.
- Minimum of 5 years of experience in FMCG industry with Trade Marketing (MT) or related field.
- Good communication, negotiation, and problem-solving skills.
- Good communication skills (both Thai and English)
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