Trade Marketing Manager
4 days ago
Our client is a well-known company in the FMCG industry. They are now looking for a Senior Trade Marketing Manager who is responsible for channel strategies, activity and promotion development, and monitoring the implementation of all activities during achieving efficiency targets.
**Key Responsibilities**
- Managing channel strategies, activity, and promotion development, and monitoring the implementation of all activities to support brand and sales to achieve sales target and outstanding in-store presence.
- Developing and recommending channel strategy in line with trade development in a long-term plan.
- Helping the Customer Development Manager to develop trade marketing year plan (including CP & DE budget planning) which aligns with a Brand Strategy to achieve OP target)
- Working together with the Sales/Channel Managers to recommend actions to strengthen products in the category, and to improve the distribution of Pet food products.
- Defining the trade marketing budget and managing CP/D&E budget spending as planned, as well as comment and agreeing on the proposed projects from Trade Marketing Executives Continuously analyze data and information of the customers/channels/competitors.
- Interacting with Marketing regarding deadlines/lead time required for promotions, pack/price changes, new products, etc. to ensure effective implementation by the sales force.
- Becoming a leader in category ranging, pricing, and promotions across customer channels.
- Being involved in trade marketing team development by giving advice or coaching other members of the team from time to time.
**Qualifications**
- Over 7 years of working experience in Sales or Marketing in the FMCG industry with a strong background in trade marketing.
- Strong commercial understanding of business issues/opportunities.
- Ability to work in a fast-paced environment.
- Strong communication, problem-solving and analytical.
- Strong understanding of sales and marketing strategy and planning issues.
- Strong analytical skills with the ability to develop strategies, tactics, and measurable implementation.
- Excellent communication in both Thai and English.
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