Trade Marketing Assistant Manager

6 months ago


กรงเทพมหานคร, Thailand Suntory PepsiCo Beverage (Thailand) Full time

Support trade marketing manager to develop Channel Strategy to achieve defined business objectives for all product categories.
Develop channel initiatives that support category growth.
Working closely with key customers to provide category and shopper insights to drive performance.
Support Key account team on customer joint business plan and new product list in.
Marketing / Promotion Communication.
Identify opportunity and develop trade program to deliver business objective.
Establish communication tools & process summarizing all MU initiatives to the field execution team after aligning with Marketing team.
Develop sell in decks, POS material, customer specific mechanics, and premiums if required for each type of activity by working closely with Category Development Team.
Develop and delivery of new product development (NPD) plans.
Work with sales team to ensure effective of trade program execution and POSM utilization in keeping with the KPIs and activity plan.
Define and leverage channel insight, competitor update & channel opportunity into trade program plan and execution.
Manage agencies for any locally required support material in line with the agreed brand plans.
Financial Control.
Responsible for ensuring the effectiveness of trade marketing budget and control to execute aligned trade activities within given budget.
To ensure compliance with all regulatory systems of the company..

**Skill and Experience**:
Bachelor s or Master s degree in marketing or business administration.
At least 3 years of trade marketing experience.
Strong analytical skills & leadership skills.
Executive maturity and strong influencing skill.
Fluent English skills.
**Job skills required**: Product Development, Compliance



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