Senior Manager

1 week ago


กรงเทพมหานคร, Thailand Criterion Asia Recruitment (Thailand) Co., Ltd. Full time

**Responsibilities**:

- Develop and execute trade marketing strategies and plans to support sales objectives and drive market share growth.
- Collaborate with sales teams to understand trade partner needs and develop tailored trade marketing programs that align with business goals.
- Analyze market trends, consumer behavior, and competitor activities to identify trade marketing opportunities and develop effective go-to-market strategies.
- Develop and implement trade marketing programs and campaigns that drive product visibility, brand awareness, and product trials at the point of sale.
- Work closely with the marketing team to develop impactful trade marketing collateral, sales tools, and promotional materials that effectively communicate product value propositions and drive trade partner engagement.
- Collaborate with cross-functional teams to ensure the successful execution of trade marketing initiatives, including coordinating with product management for new product launches and promotions.
- Monitor and analyze trade marketing performance, including ROI, sales data, and market share, providing insights and recommendations for optimization.
- Maintain effective relationships with trade partners, developing joint marketing initiatives, trade promotions, and incentives to drive sales and foster strong partnerships.
- Monitor and report on industry trends, market dynamics, and competitive activities in the trade marketing space, incorporating relevant insights into trade marketing strategies and plans.
- Provide guidance and mentorship to the trade marketing team, fostering a culture of excellence, continuous improvement, and collaboration.

**Qualifications**:

- Bachelor's degree in marketing, business administration, or a related field. A master's degree is preferred.
- Proven experience (8+ years) in trade marketing, channel marketing, or a related role, preferably in the consumer goods industry.
- Strong understanding of trade marketing principles, including channel segmentation, retail promotions, and trade partner engagement strategies.
- Experience developing and executing trade marketing plans, programs, and campaigns to drive sales and market share.
- Excellent strategic thinking and analytical skills, with the ability to interpret market data, consumer insights, and sales metrics to inform trade marketing strategies and decisions.
- Strong project management skills, with the ability to manage multiple projects simultaneously and deliver results within deadlines.
- Excellent communication and negotiation skills, with the ability to effectively engage with internal teams, trade partners, and external stakeholders.
- Creative thinking and problem-solving abilities, with the capacity to develop innovative trade marketing approaches and solutions.
- Strong leadership and people management skills, with the ability to motivate and develop a team.
- Proficiency in using trade marketing tools, software, and platforms for campaign management and analysis.



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