Sales and Marketing Manager

4 days ago

กรงเทพมหานคร, Thailand Takeda Pharmaceutical Full time

**Job Title: IBD Manager**

**Location: Bangkok, Thailand**

**About the role**:

- To develop and execute annual brand plan, specifically for Entyvio and Mezavant - aligned with regionally created strategic guidance and fully reflected dynamic healthcare environment in the market.
- To direct and perform all aspects of product development, product changes and product promotions including development procedures, specifying components, packaging and header design, product positioning, pricing, catalogue and sell sheet copy, training aides and point of purchase merchandisers.
- To plan and allocate resources, budget and schedule marketing & advertising activities according to the importance of each product/service in the organization’s overall marketing strategy for product/service line.
- To develop KOLs plan with medical team to initiate product opportunities.
- Develop quarterly "plan of action" and optimally allocate resource to make sure impactful and flawless implementation in the market.
- To prepare product supply volume forecast by working with supply chain manager to ensure product availability.

**How you will contribute**:
**Execution of works**
- To manage and communicate sales information and product changes both internally and externally.
- Work with Medical Affairs to educate and train sale reps on disease, product knowledge and competitor’s information, presents brand strategies, campaign and key messages, also coordinates with Training Manager to ensure they are able to deliver key messages to the right target customers and handle basic objections through sales certification.
- To regularly perform market research, pricing and competitive analysis by customer segment and recommend strategies in order to improve market position, improve quality or reduce costs.
- To monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for the products/services.
- To implement and monitor the effectiveness of all marketing activities in order to improve on marketing strategy/plan. Join planning reviews "Business and territory plan and provide feedback to ensure consistency alignment.
- To monitor, analyze, and evaluate product performance, sales volume, revenue and customer feedback to generate new product ideas, identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organization (for example production, research and development) to implement these changes.
- To Establish and maintains relationship with National KOLs as well as key stakeholder e.g. health authorities, associations, for the sake of business performance.
- Fully utilized regionally developed promotional materials and creates locally specific materials in line with local requirements (RA, MA, Compliance)
- As a leader of the IBD team, the responsibilities include
- Oversee 3 IBD MRs and supporting the ARD portfolio by managing 2 ARD
- Setting IBD sales targets, ensuring the team meets performance objectives.
- Provide coaching, training, and support to the team.

**Collaborative Working (Internal & External) for Result**
- To establish and maintain relationships with several stakeholders to help facilitate the timely completion of projects or brand plan.

**What you bring to Takeda**:
**Critical Skills and Competencies**
- Demonstrates strategic enterprise thinking to find innovative ways to serve patients, and build trust, reputation, and business
- Creates the environment that inspires and enables people to move the organization forward
- Focuses on the few priorities that matter most and delivers superior results
- Elevates the capabilities of the organization for now and the future
- Acts as role model for Takeda’s values, ethics and values-based decision making
- High interpersonal and communication skills including ability to challenge and provide guidance to business
- Ability to build strong relations with stakeholders.
- Strong operations, process-orientation, data analytics, or technical expertise to effectively design, develop and implement compliance and relevant business processes, controls, and workflows
- Ability to work well between functions and across all levels of the business and effective negotiating skills are essential
- Well organized and able to prioritize and manage changing workload and meet deadlines.

**Experience and Education**
- Bachelor’s degree, relevant advanced degree is preferred
- Proven experience in healthcare ethics & compliance (minimum 8-10 years); pharmaceutical, diagnostic, or medical device experience is strongly preferred
- Ability to lead and navigate across a diverse, multi-cultural environment.
- Demonstrated knowledge of key laws, regulations, and industry best practice standards
- Experience in managing potential, present and future compliance risks related to the business, including risk identification, controls & risk mitigation of potential non-compliance
- Experi

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