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Brand Development and New Initiatives

4 months ago

กรงเทพมหานคร, Thailand FWD Insurance Full time

FWD spans Hong Kong, Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam and Japan. In Thailand, established in 2012, FWD Thailand aims to provide customer-led insurance coverage whether it be savings, personal accident, retirement plans, or investment-linked insurance. Along with TMB, our bank partner and with over 900 staffs, we deliver fresh customer experiences and provide quality services to more than 900,000 customers nationwide.

FWD is a fresh insurance company for aspirational people who are looking forward to their lives ahead. We believe that life is all about living your passion and pursuing happiness; it’s our commitment to empower people to live their lives to the fullest everyday.

If you are looking for a company where can fuel your inspiration and cultivate your experience, join us on our exciting journey.

Leading, overseeing and supporting the ongoing evolution of Brand Experience. Head of Brand Experience will define the departmental vision and instills it in all levels of department to make up part of the working culture and maintain a competitive edge, which in turn to the achievement of brand performance ultimate goal, indirect to sales and profit targets for the business and in support of the company’s direction ‘Next in class’ insurer

Brand Performance and Project Management
- Leading Brand Experience, insight gathering, stakeholder engagement, and brand experience idea definition.
- Formulating execution strategies and ensuring all plans are integrated of physical and digital interaction in order to deepen brand relationships connecting with diverse set of target audiences which in turn to the achievement of brand performance and support business agenda.
- Providing guidance and managing ongoing implementation to deliver a best in class standard and maximum
- Quantitatively and qualitatively evaluating and identifying potential opportunities, areas for concern as well as undertake analysis of all plans to optimize result and replicate successes

Budget Management
- Maintaining budget forecasts, spending and efficiency management.
- Uncovering fresh and innovative insight and data driven, business opportunities, brand direction and creative ideas together to form a strategic plan, convey and translate into communication and execution that align with clarity and CI policy on the most effective approaches.
- Establishing and deepening a holistic view of target audiences through Brand Experience communication and execution across multiple touchpoints in order to increase brand engagement and consideration
- Assuring all staff earn a professional development, training needs, appropriately support and opportunities for career development
- Motivating team’s involvement and end to end responsibility and some decision making latitude.
- Demonstrating a successful relationship building skills, having an ability to leverage partnerships cross functions as well as externally